Head & Shoulders Reveals Angels Pitcher C.J. Wilson as Newest MLB “Mane Man”

  Head & Shoulders Reveals Angels Pitcher C.J. Wilson as Newest MLB “Mane Man”

MLB Pitcher and Iconic Brand Join Forces with Old Spice to Guarantee a Double
                              Dose of Confidence

Business Wire

CINCINNATI -- January 31, 2013

Head & Shoulders®, the official shampoo of Major League Baseball (MLB), today
announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of
Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team,
a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh
Steelers, and Olympian Michael Phelps.

Head & Shoulders and Pittsburgh Steelers Brett Keisel reveal L.A. Angels
pitcher C.J. Wilson as new ...

Head & Shoulders and Pittsburgh Steelers Brett Keisel reveal L.A. Angels
pitcher C.J. Wilson as new "Mane Man" during a media event at famed Pat
O'Briens surrounding Super Bowl XLVII , on Wednesday, Jan. 30, 2013 in New
Orleans, LA. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)

With incredible talent on the mound, a diverse portfolio of hobbies including
one of the most popular Twitter accounts in baseball (@str8edgeracer), and not
to mention, great looking hair, C.J. was an ideal choice for Head & Shoulders
as the brand marks its third year as Major League Baseball’s official shampoo.
“Head & Shoulders is an iconic brand that I trust to take care of my hair and
scalp so I can concentrate 100 percent on and off the mound,” said Wilson.

During an event in New Orleans surrounding Super Bowl XLVII on Wednesday,
Keisel passed the baton – or shampoo bottle – to Wilson, marking the handoff
from football season to baseball season.

Representing the brand throughout the 2013 MLB season, C.J. is declaring it’s
the Season of the Whiff as he introduces guys to Head & Shoulders’ latest
product in its “for men” portfolio – new Head & Shoulders with the handsome
scent of Old Spice.

“We are excited to bring these two iconic brands together, giving guys a
double dose of confidence by not having to worry about flakes and having the
handsome scent of Old Spice,” said Michael Sabbia, Brand Manager for Head &
Shoulders, North America, Procter & Gamble. “Having a guy like C.J., who shows
confidence both on and off the field, is a great way to bring scalp and hair
care to the forefront for guys everywhere.”

C.J. will be featured in an exciting and integrated campaign that will include
traditional advertising, public relations, in-store displays at major
retailers and a consumer engagement movement set to launch in March of 2013.

With over 50 years of proven technology and success, Head & Shoulders is a
trusted daily grooming staple of professional athletes as the official shampoo
of MLB and the National Football League. To learn more about Head & Shoulders
and how to achieve great looking hair like C.J. Wilson, visit the Head &
Shoulders for Men Facebook fan page at
https://www.facebook.com/HeadandShouldersForMen.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help empowers men and women around the world to
look and feel better than they ever thought possible. With 11 billion dollar
brands and products available in over 130 countries, P&G’s beauty and grooming
products delivered sales of over $38 billion in fiscal year 2010/11, making it
one of the world’s largest beauty and grooming companies. P&G Beauty &
Grooming offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs, including Pantene®, Olay®, Head &
Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,
Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol
Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®,
Braun®, Crest®, Oral B®, Always®, Tampax® and a leading Prestige Fragrance
division that spans from point of market entry consumers to high end luxury
with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G (NYSE: PG) and its brands.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP)
in 1966 as the Clubs’ agent for marketing and trademark licensing and
protection. Major League Baseball Properties is responsible for managing
consumer licensing activities, developing national advertising campaigns,
cultivating sponsorship opportunities with major consumer brands and
corporations, growing the game and the business of baseball outside the United
States and creating national marketing programs in conjunction with Clubs,
broadcast rights holders and national sponsors. MLBP also operates a
full-service video and audio production unit (Major League Baseball
Productions), a publishing division and stock photo licensing agency, and
manages logistics for the All-Star Game and World Series as well as all other
special events. For more information on Major League Baseball, log on to
www.MLB.com.

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Contact:

Marina Maher Communications
Jessica Pribush, 212-485-1662
jpribush@mahercomm.com