THE CHALLENGE Magazine Hits Newsstands February 4th
ViSalus™ Rolls out Rebranded Publication to Newsstands and Top Booksellers
LOS ANGELES, Jan. 30, 2013
LOS ANGELES, Jan. 30, 2013 /PRNewswire/ --ViSalus^™, the company known for
the Body by Vi^™ 90-Day Challenge, today announces the official launch of THE
CHALLENGE Magazine, Version 2 – available at newsstands across the U.S. and
Canada on February 4, 2013. The goal of THE CHALLENGE Magazine, an industry
first, is to inform and inspire consumers to champion their own personal
health and fitness goals and achievements.
The 140-page magazine focuses on taking action right now to help people
transform their health and fitness by sharing real-life, positive
examples.Readers will learn about the NEW Body by Vi Challenge, a 90-day
health and fitness platform with exciting additions such as Project 10™ and
Challenge Trainer™ which offers rewards and incentives for success on the
program.The magazine will also contain weight-loss, active and fitness
success stories, important health and fitness tips, as well as features on
leaders who are on the frontline making a difference in the fight against
"Like many at the start of the New Year who set health and fitness
resolutions, ViSalus set a goal too," said Ryan Blair, ViSalus Co-Founder and
Chief Executive Officer."We're on a mission to fight obesity. It is a growing
epidemic that is threatening the health and future of our world, so we're
focusing our attention, resources and energy on making a difference so we can
win this battle – even if it's one person at a time."
THE CHALLENGE Magazine is expected to lead the health and fitness magazine
industry with new, fresh content. The publication will cover a range of
topics, including the "Secret of the First 10 lbs." and how The NEW Body by Vi
90-Day Challenge has been transformed to provide more support, more incentives
and more opportunities to achieve personal success."Instead of forcing you to
adapt your lifestyle to fit a program, we adapted our program to fit your
lifestyle," said Blake Mallen, ViSalus Co-Founder and Chief Marketing Officer.
"Here at ViSalus, we are passionate about helping people achieve their best
and we do this through a strong Vi-Community," added Mallen. "Through THE
CHALLENGE Magazine we hope to motivate and empower people to reach their goals
and become successful through inspiring stories and motivating content."
THE CHALLENGE Magazine will be available at newsstands across the United
States and Canada, as well as national booksellers including Hastings
Bookstores, Books-A-Million, Chapters Indigo, and other outlets.Based on
strong initial sales, estimated circulation for THE CHALLENGE Magazine is over
500,000 copies in 2013.
Learn more about the NEW Body by Vi Challenge or Project 10. For more
information about ViSalus visit new.vi.com and follow the Vi-Community on
Facebook and Twitter.
Founded in 2005 with headquarters inLos Angeles, CAand Troy, MI,ViSalus™ is
the company behind the Body by Vi™ Challenge, a 90-day weight-loss and fitness
transformation platform. ViSalus champions personal victories and
entrepreneurship through a social marketing model, premium products, and
support community. ViSalus™ is majority-owned by Blyth, Inc. (NYSE: BTH)
Contact: Anne Cummings, 212-299-3975, Anne.Cummings@zenogroup.com
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