Whole Media Concepts Brings Rentrak's Revolutionary TV Ratings Information To Austin, TX

Whole Media Concepts Brings Rentrak's Revolutionary TV Ratings Information To
                                  Austin, TX

--Top Texas-Based Agency to Exclusively Use Rentrak's TV Ratings Currency--

PR Newswire

PORTLAND, Ore., Jan. 31, 2013

PORTLAND, Ore., Jan. 31, 2013 /PRNewswire/ -- Rentrak Corporation (NASDAQ:
RENT), the leader in multi-screen media measurement serving the advertising,
television and movie industries, today announced a multi-year Station View
Essentials contract with Whole Media Concepts, LLC, a leading media agency and
strategy firm. The advertising agency is the first in Austin, Texas to utilize
Rentrak's local TV ratings currency, including its Polk Automotive
Segmentation, to make more efficient buys locally, regionally and nationally.

"We were looking for a way to give our automotive clients a comprehensive view
of their customer's habits, demographics, TV viewership, and intent to
purchase, all in one platform," said Rob Contreras, President, Whole Media
Concepts, LLC. "Rentrak's success in compiling big data into usable
information will help our agency create content, develop social media strategy
and buy TV more efficiently, which gives our clients a distinct advantage in
the market. We've maintained from the very beginning that Whole Media is a
place where data drives innovation, so this is more than just a partnership
with a great company, it's a reflection of who we are."

"Rentrak is excited to welcome Austin's Whole Media Concepts to Rentrak's
family of local agency clients. The fact that they rely on Rentrak's massive,
passive measurement approach to measuring local television audiences, combined
with Polk Automotive purchase insights, speaks volumes to their commitment to
use only the most advanced, relevant and predictive audience measurement
service," said Cathy Hetzel, Corporate President and President of Advanced
Media and Information at Rentrak.

Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 20
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com

(Logo: http://photos.prnewswire.com/prnh/20130114/LA42144LOGO)

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com/ abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Website: http://www.rentrak.com
 
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