Prime Instant Video Greenlights Its First Children’s Pilots for Production

  Prime Instant Video Greenlights Its First Children’s Pilots for Production

   New pilots include Creative Galaxy from Angela Santomero, the creator of
                                 Blue’s Clues

 Amazon Instant Video, Prime Instant Video, Lovefilm UK and Lovefilm Germany
 will host pilot episodes—viewer response will help determine which series go
                         into full-season production

Business Wire

SEATTLE -- January 31, 2013

(NASDAQ: AMZN)—Amazon Studios, the original movie and series production arm of
Amazon.com, announced today that five children’s test pilots have been
greenlit for production. This announcement comes on the heels of the first
pilot production commitment in December, which greenlit six comedy pilots,
bringing the total number of Amazon Studios pilots currently in production to
11.

Once completed, all 11 pilots will be posted on Amazon Instant Video, Prime
Instant Video, Lovefilm UK and Lovefilm Germany for Amazon customers to watch
for free. Viewer feedback will help determine which series Amazon Studios
should produce.

“Production is already underway for the first set of comedy pilots we
announced last month, and now we are excited to add even more pilots to the
list—five amazing preschool children’s series,” said Roy Price, Director of
Amazon Studios. “Our children’s series come from industry luminaries with
credits such as Blue’s Clues, Sid the Science Kid and Dino Dan. We think
parents—and our very youngest customers—are going to love the magical
combination of entertainment and learning that they’ll discover in these
children’s series.”

“We are thrilled to be working with Amazon Studios on our pilot and can’t wait
to soar into a creative arts curriculum with Creative Galaxy,” said Angela C.
Santomero (Blue’s Clues), creator and executive producer of the debut series,
which is one of five children’s series to receive a pilot order. “We know that
art can have a powerfully positive effect on children, and through our proven
signature approach to preschool television, we will actively help young
viewers learn how to think creatively in their own lives. Working with Amazon
Studios has been fantastic, and we look forward to jumping into the production
process.”

Children’s pilots include:

Creative Galaxy

Creative Galaxy is an animated interactive art adventure series, designed to
inspire kids’ creative thinking through crafts, story, music and dance. The
series was created by Angela Santomero, creator of Super Why!, the
Emmy-nominated literacy series, Blue’s Clues and Daniel Tiger’s Neighborhood.

Oz Adventures

In this innovative problem solving series, Dot, Dorothy’s daughter, goes off
to Oz everyday with the children of the beloved characters from L. Frank
Baum’s classic book, The Wizard of Oz. In each episode, the yellow brick road
leads Dot to a new magical location where she solves problems alongside her Oz
friends.

Teeny Tiny Dogs

Produced by The Jim Henson Company (Sid the Science Kid, Dinosaur Train) and
created by Howard Baker (Rugrats), Teeny Tiny Dogs follows Butch, Butterfly,
Dinky and Polly as they help one another navigate the big world despite their
teeny, tiny, small size. This series promotes happiness through friendship,
learning, growing and developing a strong sense of self as seen through the
eyes of canine friends.

Tumbleaf

Tumbleafwas created by Drew Hodges and Bix Pix Studios, an award-winning stop
motion studio.The series, aimed at preschoolers, is set in a whimsical land
where a small blue fox named Fig plays each day and discovers adventure,
friendship and love around every bend in the path. Children will be enriched
by narratives that promote play through exploration and cognitive reasoning.

The Untitled J.J. Johnson Project

The Untitled J.J. Johnson Project revolves around Anne, a young scientist, who
creates three robot helpers to assist her scientific experiments in the back
of her dad’s junkyard. This science-based series from creator J.J. Johnson
(Dino Dan, This is Emily Yeung) aims to introduce kids to science and
technology in a fun, new way.

These five new pilots join the six comedy pilots already in production: Alpha
House, Browsers, Dark Minions, The Onion Presents: The News, Supanatural and
Those Who Can’t.

About Amazon Studios

Since its launch in November 2010, more than 14,000 movie scripts and 2,500
series pilot scripts have been submitted to Amazon Studios. The original
series announced today will be added to the Amazon Studios series development
slate, which currently boasts 20 additional projects.

Amazon Studios continues to invite series creators to upload their proposals
for comedy and children’s programming at
http://studios.amazon.com/getting-started/series or submit them privately via
Amazon Studios.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and
www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management’s expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com’s financial results is included in Amazon.com’s
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
 
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