eBay Canada uncovers sexiest, soon-to-be-engaged and most generous Canadians
this Valentine's Day
Luxury gifts prevail over provocative presents for Canucks
TORONTO, Jan. 31, 2013 /CNW/ - Forget the flowers, bring on the bling! eBay
Canada, the country's leader in ecommerce, analyzed thousands of Canadians'
pre-Valentine's Day purchases to reveal the strongest gifting trends for the
romance-filled holiday.( 1) While Canadians may be experiencing a cold front
in the bedroom with lingerie purchases down (59 per cent) compared to last
year, their love affair with diamonds remains intense with a year-over-year
increase (21 per cent) in engagement rings and loose diamonds( 2). In fact,
an engagement ring or loose diamond was bought every 2.3 minutes on eBay in
Canada in the lead up to Valentine's Day.
"Canadians continue to turn to eBay - whether online or via their mobile
devices - for all of their gifting needs, even the most special ones," said
Andrea Stairs, country manager of eBay Canada. "Whether you're spicing up your
love life, getting ready to propose to that special someone or finding a
thoughtful gift, eBay's worldwide marketplace has something for everyone."
French is the language of lust this Valentine's Day
Canadians may be finding the temperature a bit chilly in the bedroom this year
compared to last, with a decline in lingerie purchased from coast to coast.
However, Quebecers know how to keep the heat purchasing more than twice the
amount of panties than any other province in Canada, while Ontarians are
supporting bra sellers everywhere, topping the list with the most bought
compared to any other province (36 per cent more).( 3) As one of the country's
smallest provinces, Newfoundland may not buy the most but they certainly
splurge on their sexy underthings, spending 19 per cent more per item compared
to the national average.(4)
The Prairies say yes, and Newfoundlanders can't commit!
Caterers, florists and wedding planners in Saskatchewan had better brace
themselves, as consumers in this province had the largest increase in the
number of engagement rings and loose diamonds purchased this Valentine's Day
season, buying 55 per cent more than in the prior year. And, not only did
prospective proposers buy more "engagement bling" in Saskatchewan, they also
spent more: 66 per cent more per item than the national average.( )But when it
comes to Newfoundlanders, it looks like they've got cold feet with a 40 per
cent year-over-year decline in their engagement ring and loose diamond spend.
(1 )Statistics based on purchases made on eBay by Canadians in relevant
categories between October 15(th), 2012 and January 15(th), 2013 and
comparisons made against the same timeframe in the prior years. Provincial
comparisons exclude territories.
(2) All diamond-related data based on Canadian purchases in the Engagement &
Wedding Jewellery, and Loose Diamonds & Gemstones subcategories between
October 15, 2012 and January 15, 2013
(3) Based on types of lingerie as identified by sellers; excludes 'other'
(4) National averages exclude the Territories
It's not just a fling - Canadians love their jewels!
Looks like Canadians everywhere are surprising their loved ones with gifts of
jewellery and watches this Valentine's Day as every single province bought
more items from this category compared to last year. In fact, in the lead up
to Valentine's Day, Canadians bought a piece of jewellery or a watch every 6.2
seconds on eBay. Spending increased the most in the Maritime provinces of
Nova Scotia and New Brunswick with a yearly increase of 46 per cent and 31 per
cent, respectively. Fellow East Coasters in Newfoundland are keeping their
wallets tight and their cash close as their spending increased by only four
Cupid's arrow can strike anytime, anywhere, even on-the-go(5)
Canadians aren't only buying their diamonds behind a computer screen this
Valentine's Day. Some of the most expensive diamond-related gifts purchased
via the eBay Mobile app include:
-- Men's 18K Gold Rolex Day Date President Diamond Watch, $65,000
-- Audemars Piguet Lady Royal Oak Offshore "Ice Cream" Rose Gold
Diamond Watch, $39,00
-- Men'sRolex Sea-Dweller Deepsea XL Diamond Watch, $28,500
-- Two 7 Carat Cushion Cut Loose Diamonds, $28,000
Romance by the region
-- More Quebecers will be getting down on one knee - and hope for
a "oui oui" - this Valentine's Day, as 49 per cent more
engagement rings and loose diamonds were purchased this year
compared to last
-- New Brunswick is keeping it PG with an 81 per cent decrease in
the number of lingerie items bought this year compared to
last. British Columbians and Manitobans have also decided to
cool things off with a 70 per cent decrease year over year
-- Ontario will shine a little brighter this Valentine's Day.
While the number of jewellery items and watches bought in
Canada's most populous province increased by 35 per cent over
last year, Ontarians also spent 26 per cent more per item than
the national average on these glamourous gifts
-- Nova Scotians will spice up the Maritimes this Valentine's Day
as they purchased more than double the number of lingerie
pieces versus fellow East Coasters in Newfoundland, P.E.I. or
Founded in 1995 in San Jose, Calif., eBay Inc. connects millions of buyers and
sellers globally on a daily basis through eBay, the world's largest online
marketplace, and PayPal, which enables individuals and businesses to securely,
easily, and quickly send and receive online payments. We also reach millions
through specialized marketplaces such as StubHub, the world's largest ticket
marketplace, and eBay Classifieds sites, which together have a presence in
more than 1,000 cities around the world. In Canada, eBay was visited by more
than 8.2 million Canadians in December 2012 (comScore Media Metrix).
(5) Data based on eBay mobile purchases by Canadians from January 1, 2012 to
December 10, 2012
Rosie Shipton Edelman 416 849-1505 Rosie.Shipton@edelman.com
Andrea Lopez Edelman 416 849-3171 Andrea.Lopez@edelman.com
SOURCE: eBay Canada
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