ADLPARTNER : ADLPartner: €113.8 MILLION IN NET SALES FOR 2012

        ADLPARTNER : ADLPartner: €113.8 MILLION IN NET SALES FOR 2012

                                 ADLPartner:
                     €113.8 MILLION IN NET SALES FOR 2012

Paris, 31 January  2013 (5:45  pm) - ADLPartner  is announcing  a gross  sales 
volume^[i] of €276.0 million for 2012, down 4.2% in relation to 2011. 2012 net
sales^[ii] came to €113.8 million, compared with €122.2 million in 2011.

Change in business for each quarter

At 31 December                 2012  2011  Change
Gross sales volume (€ million) 276.0 288.2 -4.2%
1st quarter                    74.5  77.9  -4.4%
2nd quarter                    66.5  68.3  -2.6%
3rd quarter                    63.6  68.1  -6.6%
4th quarter                    71.4  73.8  -3.3%
Net sales (€ million)          113.8 122.2 -6.9%
1st quarter                    30.8  33.7  -8.6%
2nd quarter                    26.6  28.1  -5.3%
3rd quarter                    26.7  29.4  -9.2%
4th quarter                    29.8  30.9  -3.6%

In a  difficult economic  environment,  ADLPartner optimized  its  prospecting 
campaigns in 2012  across its  various product lines  in order  to tackle  the 
volatility of commercial returns.

Alongside this, ADLPartner has stepped up its investments in new media,  while 
its offers have been enhanced with the launch of new online platforms. Several
strategic business combinations, including the  recent acquisition of a  stake 
in the agency  Activis, have been  carried out to  support the development  of 
digital marketing expertise.

Developments for each region

At 31 December                           2012      2011     Change
Active open-ended subscriptions (units) 3,184,116 3,284,901 -3.1%
France                                  2,966,200 3,060,456 -3.1%
Spain                                    217,916   224,445  -2.9%
Gross sales volume (€ million)            276.0     288.2   -4.2%
France                                    267.5     280.5   -4.6%
Spain                                      8.5       7.7    +10.4%
Net sales (€ million)                     113.8     122.2   -6.9%
France                                    109.6     118.8   -7.7%
Spain                                      4.3       3.4    +26.5%

Change in the product mix

At 31 December                      2012  2011  Change
Gross sales volume (€ million)      276.0 288.2 -4.2%
Open-ended subscriptions            200.1 200.1 +0.0%
Fixed-term subscriptions            44.3  48.1  -7.9%
Books, merchandise, audio and video 27.7  35.4  -21.8%
Other                                3.9   4.5  -13.3%
Net sales (€ million)               113.8 122.2 -6.9%
Open-ended subscriptions            67.9  66.9  +1.5%
Fixed-term subscriptions            19.3  22.2  -13.1%
Books, merchandise, audio and video 23.3  29.3  -20.5%
Other                                3.3   3.8  -13.2%

All offers were affected  in 2012 by the  market's difficulties; however,  the 
partnership-based open-ended subscription range  benefited from trade-offs  in 
its favor.

Outlook

ADLPartner is  continuing  to  move  forward with  a  long-term  strategy  for 
profitable  growth,  based   on  the  recurrent   nature  of  its   open-ended 
subscription portfolio, its  sound financial resources  and the generation  of 
value through its know-how relating to online channels.

Next date: 2012 full-year earnings on 13 March 2013 (after close of trading)

Information on the company
As a  specialist  in relational  marketing,  ADLPartner designs,  markets  and 
implements customer relation management and loyalty services on its own behalf
or on behalf of  its major partners  (banks, retailers, services,  e-commerce, 
etc.).

Contacts

ADLPartner                                 Calyptus
Investor Relations & Financial Information Cyril Combe
relations.investisseurs@adlpartner.fr      cyril.combe@calyptus.net
tel: +33 1 41 58 72 03                     tel: +33 1 53 65 68 68

         ADLPartner is listed on NYSE-Euronext Paris - Compartment C
        ISIN: FR0000062978-ALP - Bloomberg: ALP:FP - Reuters: ALDP.PA
                              www.adlpartner.com

[i]Gross sales volume represents the value of subscriptions and other
products sold.

[ii]Net sales (determined  in line  with the French  professional status  for 
subscription sales) only include the  amount of compensation paid by  magazine 
publishers; for subscription sales, net sales therefore correspond to a  gross 
margin, deducting  the  cost  of  magazines sold  from  the  amount  of  sales 
recorded.

ADLPartner 2012 sales

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information contained therein.

Source: ADLPARTNER via Thomson Reuters ONE
HUG#1674612
 
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