SHFL entertainment to Present "A Better Game" at 2013 International Casino Exhibition

  SHFL entertainment to Present "A Better Game" at 2013 International Casino
                                  Exhibition

PR Newswire

LAS VEGAS, Jan. 31, 2013

LAS VEGAS, Jan. 31, 2013 /PRNewswire/ -- SHFL entertainment, Inc. (NASDAQ
Global Select Market: SHFL) ("SHFL" or the "Company") will show how its
iGaming offerings and other product lines offer "A Better Game" during the
2013 International Casino Exhibition ("ICE") at the ExCel London International
Exhibition & Convention Centre, February 5-7, 2013. Product demonstrations
will be available at stand #S6-340.

(Photo: http://photos.prnewswire.com/prnh/20130131/LA51684)

(Logo: http://photos.prnewswire.com/prnh/20121008/LA88315LOGO)

"ICE provides us with an excellent opportunity to highlight our most
cutting-edge solutions to meet our European customers' needs," said Gavin
Isaacs, Chief Executive Officer for SHFL. "Over half of our business is in the
international marketplace, and our European customers are important
constituents of our business. With our recently established Gibraltar and
Alderney operations, we are also delighted to demonstrate our suite of iGaming
products for the European online marketplace."

SHFL's exhibit will feature products from each of its five product categories
– iGaming, utilities, proprietary table games, electronic table systems, and
slot machines – and will emphasize how it provides…

…A Better iGaming Experience

SHFL will feature its suite of specialty table games available for online
play, which includes Three Card Poker,Ultimate Texas Hold'em,Casino
War,Fortune Pai Gow Poker,Mississippi Stud,Let It Ride,Four Card Poker,Crazy 4
Poker, Raise It Up,Six Card Poker and blackjack with Bet the Set, Royal Match,
and King's Bounty side bets. Using thin-client, elastic cloud technology,
SHFL's state-of-the-art online platform and its iGaming products are designed
to fit seamlessly into a variety of online operations.

The Company will highlight the advanced capabilities of its HTML5-based mobile
games, spotlighting the high quality and compelling nature of the game
content.

SHFL will also proudly introduce its first game for the social casino,
Mississippi Stud, at ICE. SHFL's social casino games are designed to enhance
an operator's free-to-play ecosystem by promoting synergies between the
land-based and online environments, such as encouraging new user sign-ups and
integrating casino rewards points.

…Better Security and Efficiency through Enhanced Utility Offerings

SHFL will unveil its new ChipStar roulette chip-sorting machine at ICE. The
Company's newest utility innovation will feature the latest technology to
deliver an exceptionally smooth, efficient, and accurate chip sorting process.

Debuting at the 2012 Global Gaming Expo (G2E) in October, the DeckMate 2 card
shuffler  will be a highlighted utility product for SHFL at ICE. This
state-of-the-art poker shuffler offers significant performance and security
improvements over its predecessor, the DeckMate, which has been a staple in
the poker market for over 10 years. The DeckMate 2 boasts a shuffle time of
22 seconds, which is twice as fast as the original, and increases game
security and integrity through built-in optical card recognition. Both wear
on cards and the need for frequent shuffler maintenance are reduced due to an
innovative new shuffling method. Other exciting features include an on-board
timer, which allows operators to call the "clock", and a remote touchscreen
display with an intuitive user interface for card verification.

Other utility offerings highlighted at the show include the  MD3baccarat and
blackjack shuffler; the one2six single and multi-deck continuous shuffler; the
i-Deal shuffler for single-deck specialty games; the i-Shoe Auto optical
card-reading shoe for baccarat and blackjack; the 24" double-sided LCD i-Score
baccarat viewer; the i-Verify LCD touch-screen for "house way" games; the Deck
Checker card verification system;  and the Easy Chipper D chip sorter.

…Better Specialty Games and Progressive Technology

Global Gaming Business voted SHFL's new House Money side bet as the "Best
Table Game Product" in 2012. In House Money side bet for blackjack, the
player's first two cards must be a straight, pair, straight flush, or Ace-King
suited to win the bet, but the winning doesn't necessarily stop there. All or
part of the player's side bet winnings may be added to their standard wager
and play continues like a traditional game of blackjack. House Money has been
described as an ordinary side bet with an intriguing twist, which provides
players with a new level of excitement and operators with a higher hold
percentage. The House Money side bet is also available for baccarat.

The Company will debut a progressive version of Big Raise Stud Poker, a
five-card poker game where the player's three cards are combined with two
community cards to make a five-card poker hand and a player can win with a
pair of 6s or better. A 3 Card Bonus side bet wager is featured with the game
and wins if the player's three cards make a pair or better, regardless of the
player choosing to play or fold.

Other progressive titles that will be shown at ICE include: Mississippi Stud,
Ultimate Texas Hold'em, and Crazy 4 Poker. All progressives will be running on
SHFL's next generation Nexus Command progressive hardware, which combines an
intuitive dealer interface with electronic chip sensors embedded in the table
to allow players to place an optional jackpot wager to potentially win fixed
prizes or a continuously incrementing progressive jackpot. The Nexus Command
hardware is compatible with the Company's Operator Wide Area Progressive
("OWAP") technology, which provides casino operators with the ability to offer
linked progressive jackpots across multiple properties, leading to faster
incrementing and more frequent jackpots, while delivering even more excitement
to the tables.

Better Technology with e-Table Innovations

The Company will display Rapid Fusion from its Rapid line, which combines a
live dealer with a touchscreen betting interface, resulting in enhanced game
security and increased productivity for casino operators. Rapid Fusion allows
for concurrent play of four games at the same time (e.g. two baccarat, one sic
bo, one roulette or three roulette, one baccarat). The user-friendly, 22"
widescreen interface features tabs, which show table status, countdown,
wagers, and results from each game, and allow for fast switching between
games.

i-Table Roulette and i-Table Blackjack will also be on display at ICE, which
are both now available with additional language options.

…Better Slot Content

SHFL will have 7 slot titles on display this year, further showcasing its deep
portfolio of content and highlighting its growing success in the international
marketplace.

Debuting at the Australasian Gaming Expo in August 2012 and given its strong
reception at G2E 2012, The Flintstones™will be prominently displayed at ICE.
This three-level, low-denomination standalone progressive features a suite of
exciting base games and attractive jackpot prizes along with the exciting
"mini-reel" feature trigger.

SHFL's slot machine lineup will also feature: 88 Fortunes, 5 Treasures, Tiger
Power, Chomp, Cape Fortune, and Oink. All of the titles offer unique features
like new mathematical models, new jackpot triggers, and new themes.

THE FLINTSTONES and all related characters and elements are trademarks of and
© Hanna-Barbera.
(s12)

About SHFL entertainment, Inc.
SHFL entertainment, Inc. is a leading global gaming supplier committed to
making gaming more fun for players and more profitable for operators through
product innovation, and superior quality and service. The Company operates in
legalized gaming markets across the globe and provides state-of-the-art,
value-add products in five distinct categories: Utility products, which
include automatic card shufflers and roulette chip sorters; Proprietary Table
Games, which includes live games, side bets and progressives; Electronic Table
Systems, which include various e-Table game platforms; Electronic Gaming
Machines, which include video slot machines; and newly introduced iGaming,
which features online versions of SHFL's table games, social gaming, and
mobile applications. The Company is included in the S&P SmallCap 600 Index.
Information about the Company and its products can be found on the Internet at
www.SHFL.com, or on Facebook and Twitter.

Forward Looking Statements
This release contains forward-looking statements within the "safe harbor"
provisions of the Private Securities Litigation Reform Act of 1995. All
statements included in this release other than statements that are purely
historical are forward-looking statements. Forward-looking statements in this
press release include, without limitation: our anticipation that all of our
products and game titles will be accepted in all of our markets, will be
commercially successful and will be received and in-demand by casinos and
their customers; our strategy and ability for innovation and exploitation of
our technology, brands, and intellectual property across all of our product
lines, including our iGaming content;; our expectation that our products will
perform as they are designed to do and to and will meet our profitability,
performance and innovation expectations; our belief that the requirements of
our privileged licenses will not be changed, altered or revoked in a manner
that would impact our ability to conduct our business or market our products
as currently conducted or as we anticipate doing so. Our beliefs,
expectations, forecasts, objectives, anticipations, intentions and strategies
regarding the future, including without limitation those concerning expected
operating results, revenues and earnings are not guarantees of future
performance and are subject to risks and uncertainties that could cause actual
results to differ materially from results contemplated by the forward-looking
statements, including but not limited to: unexpected changes in the market and
economic conditions and reduced demand for or increased competition with
SHFL's products; our unanticipated inability to accomplish our innovation
objectives or our inability to accurately gauge the commercial appeal of our
products; increased infringement on SHFL's intellectual property or
proprietary brands; unanticipated changes in the laws, rules or regulations
governing gaming and iGaming and the regulation of gaming in all markets.

SOURCE SHFL entertainment, Inc.

Website: http://www.shufflemaster.com
Contact: Julia Boguslawski, Investor Relations/Corporate Communications,
+1-702-897-7150, jboguslawski@shfl.com; Gavin Isaacs, CEO or Linster W. Fox,
CFO, +1-702-897-7150, +1-702-270-5161
 
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