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Qualtrics Crushes 2012 With Record Client Growth and More Than A Billion Surveys Served

  Qualtrics Crushes 2012 With Record Client Growth and More Than A Billion
  Surveys Served

 Qualtrics’ Soaring Growth Indicates Accelerated Demand For Business Insights
                                By Top Brands

Business Wire

PROVO, Utah -- January 31, 2013

Qualtrics, the world’s leading provider of enterprise data collection and
analysis software, reported today that its business soared in 2012, capping
off quarter-over-quarter revenue growth throughout the year. The number of
organizations using the Qualtrics platform grew to more than 5,000 and these
organizations sent more than a billion surveys in 2012. More businesses across
all major industries are moving to Qualtrics Research Suite as they realize
the importance of acting on real-time business insight to remain competitive.

Based on this demand for insights, Qualtrics continues to attract the world’s
most iconic brands and enterprises across every major industry, including CVS
Caremark, FedEx, GEICO, Hewlett-Packard, JetBlue, Microsoft, PepsiCo,
Prudential, Southwest Airlines, Royal Caribbean, Toyota, Vodafone and Zappos.
With increased growth in higher education, 1,300 colleges and universities
worldwide now use Qualtrics, including every major university in the U.S. and
95 of the top 100 business schools.

“Our incredible business growth illustrates the strong demand for fact-based
decision making as enterprises move to better understand and react to customer
demands in real time,” said Ryan Smith, Qualtrics CEO. “Gaining customer
insights is an imperative and we strive to do it faster, cheaper and better
than ever before.”

The Demand for Insight Escalates in 2012

  *Qualtrics users sent out more than a billion surveys in 2012.
  *Qualtrics clients dug deeper for real-time insight from their customers
    with the average Qualtrics client creating 45 percent more surveys in
    2012. Several industries experienced even higher growth in research
    volume, including retail (76 percent), healthcare (90 percent) and
    technology (107 percent).
  *Real-time customer insights are translating into actionable business
    decisions that impact the bottom line. For example, Bonobos, America’s
    largest online fashion label, used detailed customer feedback gathered
    using Qualtrics to design a better-fitting dress shirt – in just one week,
    Bonobos sold through 50 percent of this new line.
  *In addition to corporate and higher education organizations that are
    capturing more customer intelligence with in-house research teams, market
    research and professional research firms increased their research volume
    conducted on the Qualtrics platform by 90 percent in 2012. This reaffirms
    the demand from top brands to rapidly collect high-quality data and
    insights to drive competitive advantage and deliver top line growth.

Qualtrics Business Highlights for 2012

  *Qualtrics received a $70 million investment from Accel Partners and
    Sequoia Capital, the two firms’ largest-ever joint investment to date. The
    investment also marked the largest first-round funding for a software
    company since 2008.
  *Qualtrics expanded its product line with the launch of Qualtrics Site
    Intercept, an online marketing and research tool that allows brands to
    conduct web-based research to gather consumer intelligence rapidly and
    easily without any help from IT.
  *Qualtrics experienced triple-digit growth in many areas of its business in
    2012, including increasing its workforce to 270 employees.

About Qualtrics

Qualtrics is a leading global provider of enterprise data collection and
analysis products for market research, voice of customer, employee
performance, and academic research. Through an intuitive, easy-to-use
interface and award-winning services and support, Qualtrics products enable
both professional and DIY researchers to conduct quantitative research at a
lower cost and in less time than competing alternatives. Founded in 2002,
Qualtrics has more than 5,000 clients worldwide, including half of the Fortune
100, over 1,300 colleges and universities, and 95 of the top 100 business
schools. For more information and a free trial, visit www.qualtrics.com.

Contact:

for Qualtrics
Tatiana Almeida, 415-848-7163
talmeida@sutherlandgold.com