Dell Enables Customers to Deploy Workloads with Confidence

  Dell Enables Customers to Deploy Workloads with Confidence

  *Dell announces new and enhanced workload-optimized solutions
  *First-time Dell’s full suite of data center products is certified by SAP
    for running SAP HANA®
  *Enhancement to Dell’s Active System with the new Active System Manager
    7.0, built on Gale Technologies IP, helps customers easily and quickly
    deploy virtualized infrastructure and applications

Business Wire

AMSTERDAM -- January 31, 2013

To help customers run and deploy business-critical applications and workloads
they depend on, Dell today announced new workload-optimized solutions for the
SAP HANA^® platform that enable customers to confidently deploy Dell server,
storage and networking systems running SAP HANA. Dell also announced Active
System Manager 7.0, the management layer for Active System, Dell’s converged
infrastructure offering, that integrates IP from recently acquired Gale
Technologies to help customers rapidly deploy business applications and IT
services. These new products and certifications advance Dell’s Enterprise
strategy of creating scalable, flexible data center solutions bringing
together hardware, software and services.

Workload-Centric IT Infrastructure is the Future

Forrester Research recently concluded that a workload-centric IT
infrastructure is the future for technology deployment models^1. According to
its research, “the inside-out, technology siloed approach to IT infrastructure
needs to stop. Instead, IT infrastructure needs to become workload-centric. In
other words, design the server, storage, and networks in your data center on
what matters most (your workloads), and not the other way around.”

“Customers should focus on their business and the applications and workloads
that will help them compete in today’s dynamic marketplace. This means using
integrated infrastructure and solutions that are optimized for applications,”
said Dario Zamarian, vice president and general manager, Enterprise Systems
and Solutions, Dell. “Today, Dell is giving customers the confidence and
agility they need to implement the workloads that matter most to their
business, not to mention lifting the financial burden with better Total Cost
of Ownership and lower Operating Expenses.”

Dell Solutions for SAP HANA Turn Data Into Insights

Designed for SAP solution-based workloads, Dell’s scale out solutions
represent the first time Dell servers, Dell storage and Dell networking
technologies achieved SAP certification for running SAP HANA as a
pre-integrated system. With highly-available configurations that scale from 1
terabyte to more than 4 terabytes, these pre-integrated systems are based on
the same architecture employed in Dell’s single-server appliances. By
leveraging these enterprise-class solutions, customers can:

  *Further optimize SAP solution workloads and instantly explore and analyze
    operational information from virtually any data source with pre-integrated
    systems and services certified by SAP for running SAP HANA.
  *Simplify ordering and speed deployment with pre-integrated systems that
    are preconfigured, pre-built, and pretested.
  *Provide enterprise-class operation and performance by leveraging the
    systems management, automated tiering, energy efficiency and scalability
    capabilities built into Dell Servers and Dell Storage technologies.
  *Reduce time to value with a comprehensive suite of Dell Services including
    assessment, installation, training, analytic solution design and
  *Further ensure a simplified, cost-effective upgrade path without being
    subjected to a “rip and replace” scenario required by a multiple platform
    design strategy.

In addition, SAP chose Dell Services as one of its technology partners for
Dell’s ability to deliver solutions on a global scale. For customers adopting
SAP HANA, Dell Services provides support in the form of assessment, analytic
solution design and development, deployment, training, support and managed

SAP HANA is a completely re-imagined, real-time database platform. It
streamlines analytics, planning, predictive and sentiment analysis to allow
business to operate in real time.

Dell Active System Manager 7.0 Takes the Worry Out of Workloads

With organic innovation and expertise gained through Dell’s recent acquisition
of Gale Technologies, Active System Manager 7.0 extends the management
capabilities of Active System beyond the physical infrastructure to the
virtualized infrastructure and workloads. Active System Manager 7.0 will be
embedded into an Active System 800 and its associated reference architecture.
Some of the new solution’s features that will help customers accelerate
time-to-market for applications include:

  *Quickly provisioning and de-provisioning mixed physical and virtual
    infrastructure and workloads.
  *Dramatically reducing time and steps to provision new workloads with a
    simple set-up.
  *Efficiently allocating and managing physical and virtual network, server
    and storage resources by creating resource pools across multiple systems
    with extensible ability to add new resources.
  *Scheduling, allocating and ensuring virtual and physical resource capacity
    for complex workloads at current or future times.
  *Eliminating concern as new workloads are added by enabling continued high
    extensibility, quality IT service delivery and management flexibility.


“We chose Dell’s appliance for SAP HANA because our customers wanted faster
access to supply chain data to help them increase efficiency and make better
decisions,” said Nikolaj Schmitz, IT Manager, Gesellschaft für Information und
Bildung (G.I.B). “We now get access to data in seconds and, like Dell’s new
scale-out solutions, it delivers the power and stability to maximize the
performance of business-critical SAP software environments.”


  *Dell’s scale-out solutions configured for SAP HANA are currently available
    in EMEA and the United States. More information can be found at
  *Active System Manager 7.0 will be available with Active System 800 and its
    associated reference architecture in the United States in February and in
    Europe by late-Spring.

About DELL

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit

(1) “Optimize IT Infrastructure Around Key Workloads,” Forrester Research,
Inc., September 2012.

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in
the marks and names of others.

SAP, SAP HANA, and all SAP logos are trademarks or registered trademarks of
SAP AG in Germany and in several other countries. All other product and
service names mentioned are the trademarks of their respective companies.


Media Contacts: 512-728-4100
Julie Metting, 512-203-1860
Katie Taylor, 512-728-1222
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