Samsung Mobile and Internationally Recognized Designer Alexander Wang Partner for Industry's First Crowd-Sourced Design Process

Samsung Mobile and Internationally Recognized Designer Alexander Wang Partner
for Industry's First Crowd-Sourced Design Process to Benefit Art Start Charity

  PR Newswire

  NEW YORK, Jan. 31, 2013

- Creative expression and drawing tools on the Samsung GALAXY Note II will be
used to interpret inspiration for the creation of a limited-edition bag

-With Photo

NEW YORK, Jan. 31, 2013 /PRNewswire/ --Samsung Electronics Co., Ltd., a
global leader in digital media and digital convergence technologies, and New
York-based designer Alexander Wang announced today a collaboration to create
the industry's first co-created print inspired by crowd-sourced sketches and
images using the GALAXY Note II. The print will appear on a limited-edition
bag that will be sold in key markets around the world to raise funds for Art
Start, an award-winning, nationally-recognized charity that uses the arts to
nurture the creative talents of at-risk children and youth.

(Photo: http://photos.prnewswire.com/prnh/20130131/NY52282-a )(Photo:
http://photos.prnewswire.com/prnh/20130131/NY52282-b )

Leveraging the GALAXY Note II's inherent create-and-share benefit, Wang will
engage a group of special friends, stylists, photographers, and others to
create "doodles" – an image, pattern, or a photo – on their GALAXY Note II
device. Gathering from active idea-capturing and immediate-sharing, the
celebrated New York designer will then curate these sketches into one
collectively-inspired final print.

"I am most inspired from my everyday life and the people that surround me, so
the idea of a co-creation with the people that I admire and respect the most
is very exciting," said Alexander Wang. "This collaboration represents a new
way that technology and style can come together. And, through a concerted
effort, I am happy to be a part of supporting such a great charity as Art
Start that embraces creativity and art in a way that can change lives."

Wang quickly joined the fashion elite after winning the coveted CFDA/Vogue
Fashion Fund in 2008. He is recognized for his global fashion sensibility that
exudes a sense of irony and ease. Wang's knack for pushing boundaries and
delightfully surprising his consumers made him the perfect partner for
Samsung's most cutting-edge technology.

"Wang's passion for experimentation, his playful sensibility and his on-the-go
lifestyle are the traits that we seek to empower with the Samsung GALAXY Note
II," said Younghee Lee, Executive Vice President of Samsung Mobile.
"Technology is becoming more deeply linked with the creative processes of
fashion designers, and Samsung products are empowering users with the freedom
to be creative and productive without limits. As technology and fashion
converge, we will continue to create products that inspire passion through
innovation."

The multi-tasking GALAXY Note II, with a perfect viewing experience and unique
and differentiated features, allows users to discover information and capture
their ideas faster, express thoughts freely and manage tasks more efficiently.
It is the ultimate smartphone for creative, expressive and unique individuals.
Consumers can easily use the phone's simple expression tools to personalize
messages with the S Pen, share calendars and contacts, write information while
on a call, or share links to maps, YouTube videos and apps, making it ideal
for those constantly on the move. Thanks to the GALAXY Note II's 5.5" HD Super
AMOLED screen, they will also be able to see crystal clear images on a larger
screen.

Art Start is a New York City-based non-profit organization that uses the arts
to save lives and to transform communities. Focusing on at-risk children and
youth between the ages of 5 – 21, Art Start's creative arts workshops seek to
nurture the creativity and talents of their youth participants, while
instilling the confidence to pursue meaningful opportunities in life.

"As we have found over the past 21 years, art is the starting point of a
process; the medium through which change takes place," said Johanna De Los
Santos, Executive Director at Art Start. "By partnering with Alexander Wang
and Samsung mobile, we'll be providing our youth with exceptional
opportunities that are typically not available. By inspiring and enabling our
participants with technology, industry mentorships and direction, we'll
demonstrate how creativity begets success and happiness."

In addition to partnering with Wang, Samsung mobile is also an official
sponsor of New York Fashion Week. Samsung mobile will host an exclusive VIP
lounge that will engage and inspire the fashion elite with the power of the
Samsung GALAXY products. Art Start students will also get a backstage look at
this iconic NYC event through on-site visits and mentorship opportunities.
Media can also take advantage of the media tents with working stations and
high-speed internet, as well as courtesy battery replacements during the show.
Follow the action at Fashion Week via the #GalaxyNoteFW hashtag. For more
information, please visit www.samsungmobilepress.com .

About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global
leader in consumer electronics and the core components that go into them.
Through relentless innovation and discovery, we are transforming the worlds
oftelevisions, smartphones, personal computers, printers, cameras, home
appliances, medical devices, semiconductors and LED solutions. We employ
227,000 people across 75 countries with annual sales exceeding US$143 billion.
Our goal is opening new possibilities for people everywhere. To discover more,
please visit www.samsung.com .

About Alexander Wang San-Francisco born Wang launched his eponymous label with
a full women's ready-to-wear line in Spring 2007. He was the recipient of the
Vogue/CFDA Fashion Fund in 2008, and in 2009, was recognized by his peers by
winning the Swarovski Womenswear Designer of the Year and the Swiss Textiles
Award. In 2009, Wang also launched the T by Alexander Wang women's and
Footwear line, followed by the Men's T by Alexander Wang a year later. The
brand's ready-to-wear line for men was launched in 2011 and Wang was
acknowledged by GQ as Best Menswear Designer of the Year and by the CFDA for
Best Accessory Designer that same year.

In addition to its flagship store in SoHo, New York, there are over 15
Alexander Wang stores worldwide, with Men's and Women's categories offering
ready-to-wear, T by Alexander Wang, Accessories (such as handbags, footwear
and small leather goods) and the OBJECTS collection. His collections may be
viewed at www.alexanderwang.com

About Art Start Founded in 1991, Art Start is an award-winning, nationally
recognized model for using the creative arts to transform young, at-risk
lives. Through Art Start's daily creative arts workshops taking place inside
some of the city's loneliest places, at-risk youth living in New York City
collaborate with local teaching artists and educators who donate their time
and guidance to nurture the youth's creativity and talents. To date, Art Start
has given over 11,000 young people the chance to find their voices in a
nurturing, supportive, and safe environment. Visit www.art-start.org to learn
more about the organization.

Note to Editors:Pictures accompanying this release are available through the
PA Photowire. They can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net

or http://www.prnewswire.co.uk .

Website: http://www.samsung.com
Contact: Chloe D'Angelo, DeVries Global for Samsung Electronics,
+1-646-253-0214, cdangelo@devriesglobal.com
 
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