Parta Dialogue Announces LOI to Acquire MyTwatch, a Paris-Based e-Intelligence and Social Marketing Company With Expertise in

Parta Dialogue Announces LOI to Acquire MyTwatch, a Paris-Based e-Intelligence 
and Social Marketing Company With Expertise in
Semantic Analysis 
PARIS, FRANCE -- (Marketwire) -- 01/31/13 -- Parta Dialogue (TSX
VENTURE:PAD), a leader in social media optimization, analytics and
Social Learning, announces today that it has signed a letter of
intent (LOI) to acquire MyTwatch, a private Paris-based
e-intelligence and social marketing technology company. 
"This acquisition is an important step for us in building out the
most robust offering in the market for brands and companies to win at
digital social media strategy. MyTwatch's proprietary listening
technology and semantic analysis round out our strengths in creating,
distributing and measuring social media content. With the capability
to execute in 6 languages, their platform will become a key aspect in
our effort to attract customers globally." - CEO, Parta Dialogue,
Paul Allard 
MyTwatch was founded by two internet and marketing experts, Philippe
Gablain and Edith Nuss, capitalizing more than 25 years of
e-marketing and internet services experience. The company has
developed an innovative social media crawler capable of gathering
large volumes of data across anything digital (all social media
platform, forums, blogs etc.) and through semantic analysis, can
determine important critical outcomes such as topic identification,
influence and lead generation. This is valuable data and analysis for
Parta's clients. 
Strategic in nature, this acquisition will allow Parta to offer new
products immediately to an expanding customer base and reinforce
existing tools such as eValue(TM) and Social Topic Scan(TM) and
The terms of the LOI are not disclosed at this time. The acquisition
is subject to due diligence which is expected to be completed by the
end of February, 2013. The acquisition is anticipated to be an
all-stock transaction barring further negotiations.  
Parta's management team looks forward to discussing the complete
offering and strategy behind the acquisition, following successful
due diligence and completion of the acquisition. 
About Parta 
Parta Dialogue is an up and coming leader in Social Media
Optimization and Social Learning for organizations at the forefront
of digital strategy. Our clients include some of the largest and some
of the smallest (but hippest) companies in the world, and the list is
growing. Parta is aggressively investing in technology and
acquisitions to build a robust offering as a full-service digital
agency that utilizes technology and expertise to listen, strategize,
publish (Sharecasting(TM)), promote and measure (eValue(TM)) your
social marketing programs. Parta is the company behind
Edu-Performance and #engagementlabs. 
Many visionary businesses already employ Parta's solutions for
internal and external online engagement. Among these are Proctor and
Gamble, Nestle, Durex, Budweiser, IBM, Mazda, Universal Pictures and
Rock the Vote. 
PARTA is listed on the TSX Venture Exchange under the symbol PAD and
operates through two subsidiaries: 
#engagementlabs, an all-digital agency offering a targeted range of
social strategies, customized engagement platforms and analytic tools
to measure performance and ROI totally focused on social engagement &
edu-performance, totally focused on internal engagement and
productivity, Edu-Performance offers customized Social Learning and
online training solutions: 
"Neither TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release." 
Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (514) 831-4245 
Jeff Armstrong, Corporate Development
Parta Dialogue Inc.
+1 (416) 627-2228
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