TED Android App Selected by Google as a Top App of 2012

TED Android App Selected by Google as a Top App of 2012

Nashville-Based Mercury Intermedia Gains Another Award for Mobile App

NASHVILLE, Tenn., Jan. 31, 2013 (GLOBE NEWSWIRE) -- via PRWEB - The new TED
Android app gained important recognition last month after Google selected it
as one of their top 12 apps of 2012 in the Google Play Store. Criteria
included apps that "achieved a great combination of utility, beauty, and
accessibility." Developed by Mercury Intermedia located in Nashville, TN, the
award echoes both Nashville's surge into the national spotlight and Mercury's
legacy of award-winning apps.

"Mercury and Nashville have been flying under the radar for years," said Bill
Tallent, CEO of Mercury. "It takes excellent design and development to make
both a great app and a great community, so we see this as a victory for both."

With the TED Android app, the nonprofit devoted to "Ideas Worth Spreading" can
continue to share TED Talks for free with even more people. Made for the
mobile audience, it provides features such as off-line viewing, local
meta-data search, and foreign language subtitles to make it a delightful user
experience, earning an average app rating of 4.5 with over 15,000 reviews.

"TED's audience is both online and on their mobile devices," said June Cohen,
Executive Producer of TED Media. "We wanted to ensure people could easily
access TED Talks and TED content wherever they are, and appreciate Google
recognizing the success and reach of this app."

In addition to the video content, TED also provides a curated audio stream
through the app. It is designed for all Android devices, including screen
specific designs for phones, tablets and e-readers, even the split screen Sony
Tablet P.

It is a surprise to many that the app was designed and developed in Nashville.
However, Mercury Intermedia has garnered many accolades over the years,
including awards from the Emmys, Webbys, AIGA, and Communication Arts. Mercury
blends excellent user experience design with robust client and server coding
to deliver a mobile experience that delights and engages the user, vital to
growing and retaining mobile audiences. Accustomed to serving out-of-town
clients, Mercury has seen increased local interest as the local business
ecosystem growth continues to outpace the nation's. Nashville has received a
flurry of mentions in the national press, including the Forbes, Wall Street
Journal, and CNN in the last couple of years, with NY Times recently declaring
Nashville "the nation's 'it' city."

"Historically we have worked for large national companies attracted to our
technology and talent," said Bill Tallent. "But the dynamics of Nashville are
generating interest for our services from both large and small companies here.
As a native Nashvillian, I knew it was only a matter of time before our
community became recognized for technology and business acumen that exists

About Mercury Intermedia

Mercury Intermedia builds strategic, mission-critical mobile applications and
platforms for major commercial media, enterprise and higher education
institutions. Clients such as The New York Times, SAP, CNN, Fox News, Comcast,
University of Mississippi, and Showtime have relied on Mercury to create
top-rated mobile user experiences for iOS, Android, and Windows devices.
Experts in both the art and science of mobile, Mercury's engaging apps have
been downloaded over 60 million times and consistently rank #1 and achieve 4+
star reviews in app stores. Powering these apps is Mercury's content engine
that serves over 40 billion stories each year. Founded in 2005, Mercury is
headquartered in Nashville, TN. For more information, visit http://mercury.io
and http://talaria.io

This article was originally distributed on PRWeb. For the original version
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CONTACT: pstanley@mercury.io
         Paul Stanley
         615.661.8868 33
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