Quaker Oats, NFL PLAY 60 and Andrew Luck Celebrate Healthy Habits at Super Bowl XLVII

Quaker Oats, NFL PLAY 60 and Andrew Luck Celebrate Healthy Habits at Super Bowl 
CHICAGO, IL -- (Marketwire) -- 01/31/13 --  The Quaker Oats Company,
a subsidiary of PepsiCo, Inc., along with NFL PLAY 60 and NFL
quarterback Andrew Luck congratulate Hunter Paulin of Washington D.C.
as the grand prize winner of the NFL PLAY 60 Super Bowl Contest.
Paulin kicked off his Super Bowl adventure yesterday by joining Luck
at Kids' Day at NFL Experience Driven by GMC, where Luck introduced
him to New Orleans-area kids during a Quaker Oatmeal breakfast event
before they ran football drills. Together, Luck and Paulin encouraged
kids to eat right, stay active and serve as healthy living role
Thousands of kids nationwide entered the contest by sharing how their
NFL role models inspire them. As the grand prize winner of the Super
Bowl Contest, Paulin, age 10, is attending Super Bowl XLVII with his
family and will have the adventure of a lifetime -- running the game
ball onto the field just before kickoff. 
Paulin has incredible enthusiasm for staying active despite a heart
condition that may have limited someone with less determination. He
enjoys bike riding, swimming and playing tennis and encourages his
family and friends to get involved as well. He also puts an emphasis
on eating the right foods and recognizes how they provide him with
fuel to exercise every day. 
With less than one percent of kids getting the daily recommended
amount of whole grains in their diets, Quaker is developing new
product that gives families more options for getting their whole
grain oats. Additionally, Quaker is supporting programs like NFL PLAY
60, which bring physical activity education to America's youth. In
September, Quaker teamed up with first-year NFL quarterback Andrew
Luck to help NFL PLAY 60 launch their Super Bowl contest, which aims
to inspire kids to eat right and stay active so they can continue
healthy habits into adulthood.  
As the official Hot Cereal Sponsor of the NFL, Quaker will help
provide healthy fuel and fun at Super Bowl XLVII's NFL Experience
Driven by GMC. Quaker is bringing imagination to life through an
oversized Epic Adventure obstacle course that tests agility, accuracy
and speed across multiple activity stations featuring
larger-than-life representations of your favorite Quaker products. 
For additional information, photos, supporting b-roll, and more,
visit http://smnr.akamediainc.com/quakerfuel60-superkidwinner/.  
Julia Nissim 
Edelman Public Relations
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