Pepsi Announces Super Bowl Activations In New Orleans

            Pepsi Announces Super Bowl Activations In New Orleans

The official NFL sponsor will donate $25,000 to local New Orleans charities
and debut "Pepsi 5th Quarter in the French Quarter" Post-Game Bash

PR Newswire

PURCHASE, N.Y., Jan. 31, 2013

PURCHASE, N.Y., Jan. 31, 2013 /PRNewswire/ --Pepsi, who will present the
Super Bowl XLVII Halftime Show featuring Grammy award winner Beyonce, today
announced additional activations taking place in New Orleans during the week
of The Big Game.

As the "Official Soft Drink of the NFL," Pepsi will be highly visible at a
number of Super Bowl XLVII activities from January 30 – February 3 in New
Orleans including:

  oThe Pepsi Footprint at The NFL Experience Driven by GMC
  oPepsiCo Pre-Super Bowl Party
  oFan selected Pepsi MAX NFL Rookie of the Year Award at "2^nd Annual NFL
  o"Pepsi 5^th Quarter in the French Quarter" Post-Game Party

Pepsi will once again have a footprint at the NFL Experience Driven by GMC
taking place at the Ernest N. Morial Convention Center (Halls A-E) from
January 30 – February 3. Inspired by the spirit of New Orleans, the space will
include Mardi Gras-style decorations with music, entertainment and product
sampling. Fans can practice their quarterback skills with a "Throw Like Drew
(Brees)" football toss, with a donation being made to charity based on total
passing yards. The donation, totaling $25,000, will benefit two local New
Orleans charities - Drew Brees' "The Brees Dream Foundation," which will use
the funds to support its Hurricane Sandy Relief efforts; and The Trombone
Shorty Academy, a music education program for underserved New Orleans high
school students at Tulane University, that will use the donation to purchase
new instruments for the students that they would otherwise not be able to

Pepsi will also be giving fans a chance to create their own Super Bowl XLVII
Halftime Show. Consumers will be allowed to select their song choice, stage,
production elements, and dancers and take the stage like they are performing
in front of millions watching the game. Afterwards they'll be able to share
with family and friends and enter for a chance to win Pepsi Super Bowl XLVII
Halftime Show field passes.

Pepsi will kick-off Super Bowl weekend with the annual PepsiCo Pre-Super Bowl
party, taking place on Friday, February 1 at the Masquerade Night Club at
Harrah's New Orleans, featuring a performance by Grammy Award winning rock
band Train.

On Saturday, February 2, Pepsi MAX will award the fan-selected Pepsi MAX NFL
Rookie of the Year Award during the "2^nd Annual NFL Honors" awards show
hosted by Alec Baldwin, airing at 9 PM EST on CBS. The nominees are Robert
Griffin III, Washington Redskins; Andrew Luck, Indianapolis Colts; Russell
Wilson, Seattle Seahawks; Doug Martin, Tampa Bay Buccaneers and Alfred Morris,
Washington Redskins. Pepsi MAX is also the presenting sponsor of the AP
Offensive and Defensive Rookie of the Year awards.

The party will continue even after the last whistle blows at Super Bowl XLVII
with the "Pepsi 5th Quarter in the French Quarter" Post-Game Party, a new
Super Bowl tradition started by Pepsi. Pepsi has invited 2013 Grammy Award
nominees Hunter Hayes (Best New Artist) and The Roots (Best Rap Album) to
perform, with a special guest appearance by New Orleans icon and jazz
superstar Trombone Shorty. Through a partnership with Vevo, fans at home can
view the performances live on starting at 11PM EST and watch
videos of the performances on Pepsi sponsored Vevo channels following the
event. This new event continues to blend sports and entertainment as Pepsi
also returns to the GRAMMY®s as the "Official Beverage" of the award show.
Fans can also register with Pepsi at to receive points for
engaging with Pepsi and other consumers using #pepsihalftime and #pepsi5Q
hashtags. The points are redeemable towards prizes including a limited number
of Beyonce Pepsi Super Bowl XLVII Halftime t-shirts and a chance to win
tickets to next year's Pepsi Super Bowl XLVIII Halftime show and more.

All of the on-site activations in New Orleans are an extension of Pepsi's
"Live for Now" platform, which looks to capture the excitement of the moment
and deliver experiences and content that is current in pop culture. PepsiCo's
relationship with the NFL is among the company's longest running and most
successful sports sponsorship. PepsiCo leverages its relationship with the NFL
to elevate the fan experience and connect with consumers throughout the
season. The Super Bowl represents a pivotal moment in PepsiCo's consumer
engagement strategy for brands including Pepsi, Doritos, Quaker, and Gatorade.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses - Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also, means a
more successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please


Contact: Esther-Mireya Tejeda, Manager of Public Relations, +1-914-253-3347,, or Christine Gonsior, Matter, Inc.,
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