Chrysler Group LLC Introduces New Mopar '13 Dodge Dart

            Chrysler Group LLC Introduces New Mopar '13 Dodge Dart

PR Newswire

AUBURN HILLS, Mich., Jan. 31, 2013

AUBURN HILLS, Mich., Jan. 31, 2013 /PRNewswire/ --

  oSelect Mopar parts and accessories outfit new Mopar '13 Dart
  oPerformance upgrades include lowered sport suspension, revised steering
    calibration, sport-tuned exhaust, ground-effects kit, and premium brake
    kit with slotted rotors
  oCustom leather Mopar driver's seat
  oIndustry-first wireless charging for smartphones
  o500 numbered units to be built at company's assembly plant in Belvidere,
  oLimited-edition vehicle to be displayed at Chicago Auto Show
  oMopar '13 information to go live at tomorrow, Friday, Feb. 1

Chrysler Group LLC today introduced the limited-edition Mopar '13 Dart,
marking the fourth special-edition Mopar-badged vehicle created since the
company partnered with Fiat S.p.A in 2009. The car will be shown at next
week's Chicago Auto Show.

(Photo: )

Building on the success of the Mopar '10 Challenger, Mopar '11 Charger and the
Mopar '12 300, the limited-edition Mopar '13 Dart will be built and customized
with Mopar performance parts and accessories. Production for a limited run of
500 units will begin this spring at the company's assembly plant in Belvidere,

"Our new Mopar '13 Dart will turn heads and stand out from the crowd," said
Pietro Gorlier, President and CEO of Mopar, Chrysler Group's service, parts
and customer-care brand. "For this special, limited-edition vehicle, we
specifically kept the driver in mind as we added select Mopar parts and

Inspired by the tuner scene, the Mopar '13 Dart is designed for driving
enthusiasts. Powered by a 1.4-liter MultiAir® intercooled turbo engine with a
manual transmission, the Mopar '13 sports a gloss-black finish with a pair of
car-length Mopar Blue stripes, which mirror each of the three previous
Mopar-themed models.

For enhanced handling, upgrades include a performance steering-gear
calibration, a 7 millimeter-lowered suspension and low-profile 40 aspect
performance tires (225/40R18). From the racing scene, Mopar added a premium
brake kit with slotted rotors. Engine breathing is enhanced with a
performance-tuned exhaust and to further optimize aerodynamics and increase
downforce, the custom Dart features Mopar's ground-effects kit, which includes
a front-chin spoiler, one-piece deck-lid spoiler, as well as a unique and
aggressively styled rear diffuser.

Unique exterior elements include a Mopar badge in the crosshair grille and
gloss-black 18-inch wheels with a Mopar logo on the wheel center caps. The
vehicle's unique interior, featuring a serialized plate, gives the driver a
custom Mopar Blue leather seat with black accents. To keep the emphasis on the
driver, the driver seat is Mopar Blue while all other seats are black with
blue accent stitching. The centerpiece of the interior is a floating island
bezel that is accented with Mopar Blue paint and lighting. The interior is
further enhanced with rich details, including Mopar Blue accent thread, as
well as light-black chrome and gloss-black elements.

Along with a Mopar serialized badge on the dash, the special-edition Mopar '13
includes industry-first wireless charging for smartphones, a blue-stitched
leather-wrapped steering wheel with an identically garnished shifter knob, a
bright sport-pedal kit, premium Mopar carpet floor mats, door-sill guards and
an 8.4-inch navigation screen.

The limited-edition Mopar '13 Dart will be delivered to each customer with a
personalized owner kit. Assembled in a custom-made black case, contents
include a personalized plate with vehicle specifications, the date of
manufacture and the unique identification number (of 500) of the vehicle.
Along with a Mopar '13 brochure and other memorabilia, the kit will include a
limited-edition sketch of the vehicle signed by Mark Trostle, Chrysler Group
Chief Designer for the Mopar Brand.

Information on the Mopar '13 will go live at tomorrow, Friday, Feb. 1

Mopar-first Features

Mopar has introduced numerous industry-first features including:

  oVehicle-information apps: first to introduce smartphone
    vehicle-information applications, a new channel of communication with
  oElectronic owner manuals: first to introduce traditional owner manuals in
    a DVD and brief user-guide format and first to offer complete
    vehicle-information kits in Spanish
  oWi-Fi: first to offer customers the ability to make their vehicle a
    wireless hot spot
  oWireless charging: first to introduce in-vehicle wireless charging for
    portable devices
  oElectronic Vehicle Tracking System (EVTS): first to market with a new
    interactive vehicle tracking device that sends owner a text when vehicle
    is driven too fast or too far based on pre-set parameters
  o2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch
    V-10 drag-race package car
  oBrand-specific customer care telephone lines: first to offer Sunday
    service hours for customers
  oWiTECH: first to support vehicle diagnosis and software updates leveraging
    off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand

Mopar is Chrysler Group LLC's service, parts and customer-care brand. With the
creation of the Chrysler Group and Fiat S.p.A partnership, Mopar is extending
its global reach, integrating service, parts and customer-care operations in
order to enhance dealer and customer support worldwide. Combined with Fiat
S.p.A, Mopar's global portfolio includes more than 500,000 parts and
accessories that are distributed in more than 130 countries. Mopar is the
source for all genuine parts and accessories for Chrysler Group and Fiat SpA

Mopar parts are unique in that they are engineered with the same teams that
create factory-authorized vehicle specifications for Chrysler Group and Fiat
SpA vehicles — a direct connection that no other aftermarket parts company can
provide. A complete list of Mopar accessories and performance parts is
available at

More than 75 Years of Mopar

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for
antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the
muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth
"package cars" equipped with special high-performance parts. Mopar carried a
line of "special parts" for super-stock drag racers and developed its racing
parts division called Mopar Performance Parts to enhance speed and handling
for both road and racing use. The brand has expanded to include technical
service and customer support.

SOURCE Chrysler Group LLC

Contact: Pat Caporali, +1-248-512-3156 (office), +1-248-202-5841 (cell),, or Bryan Zvibleman, +1-248-512-2686 (office),
+1-248-761-9829 (cell),
Press spacebar to pause and continue. Press esc to stop.