Dombivli Nagari Sahakari Bank Selects IBM PureSystems over HP and Dell

    Dombivli Nagari Sahakari Bank Selects IBM PureSystems over HP and Dell

IBM platform helps DNS Bank expand mobile services and cut costs and energy
consumption by 10 percent

PR Newswire

MUMBAI, India, Jan. 31, 2013

MUMBAI, India, Jan. 31,2013 /PRNewswire/ -- Dombivli Nagari Sahakari (DNS)
Bank, the first cooperative bank to launch mobile banking services in India,
has selected IBM (NYSE: IBM) PureSystems over Hewlett-Packard and Dell to
deliver highly available and disaster tolerant financial services. The new IBM
PureFlex System integrates the bank's hardware, cloud capabilities, network
management and virtualization, allowing DNS Bank to expand its reach, gain new
clients and reduce operational expenses by 10 percent - without increasing its
IT infrastructure footprint.

(Logo: )

The Indian banking industry is growing more than 23% per year with its assets
size poised to touch $28,500 billion by 2025 (1). However, In India,
dispersion of banking services is fairly low: about 61 percent of population
has access to a saving bank account, 19 percent has debit cards and 1 percent
has credit cards (2).

To tap into this growing market opportunity and reach the tech-savvy younger
generation, DNS Bank needed to revamp the heart of its IT infrastructure.
Working with Business Partner Brisk Infovision, IBM provided a solution built
on PureFlex and including System x, storage and WebSphere. DNS Bank is already
benefitting from the simplicity and control IBM PureFlex provides and has
reduced power consumption by 10 percent.

"For DNS Bank, IBM provided the perfect platform to expand our mobile services
such as Internet, mobile and SMS banking," said Milind Varerkar, Head IT, DNS
Bank. "PureFlex provides the security, flexibility and integration
capabilities we needed to leverage cloud technologies to rapidly and
efficiently deliver these mobile services across cities and remote areas of
Maharashtra, address completely new client segments and even allowed us to
reduce power consumption by ten percent."

Headquartered in Dombivli, a suburb of Mumbai, Maharashtra, the richest and
fastest developing state in India, DNS Bank operates more than Rs 3750 crores
(US$ 695 million) of business in its 37 branches spread across 11 districts.
Established in 1970, today the bank serves more than 500,000 clients.

"Working with DNS Bank required a holistic approach to IT infrastructure that
would match the bank's goal to provide a next generation of banking to its
clients," said Rahul Bindal, Country Leader, PureSystems, Systems and
Technology Group, IBM India South Asia. "IBM PureFlex allowed DNS to simplify
their experience, increase overall performance, and significantly reduce
operational and management costs."

The IBM PureSystems family offers clients an alternative to current enterprise
computing models, where multiple and disparate systems require significant
resources to set up and maintain. PureFlex System enables organizations to
more efficiently create and manage an infrastructure.

For IBM Business Partners, PureSystems creates a new services opportunity to
help clients solve the complexity of enterprise IT, reduce costs and encourage
innovation. From resellers to distributors and Independent Software Vendors
(ISVs), more than 2500 Business Partners have received PureSystems
certifications. PureSystems currently run tens of thousands of existing ISV
applications across four operating environments including Windows, Linux, AIX,
and IBM i operating system. Additionally, Business Partners have created more
than 250 new solutions and applications that are optimized to run on
PureSystems. These patterns of expertise, which span 20 industries, can be
accessed through the IBM PureSystems Centre. They include leading solutions
from some of the world's largest ISVs, including ERP systems and applications
for the banking, marketing, healthcare and energy industries. Additionally,
partners are able to perform many of the configuration and deployment services
that previously came only from IBM and are optional and optionally available
to be performed by qualified business partners.

To help address the new opportunity that PureSystems presents, IBM is also
providing training, marketing, certifications and technical validation support
to its Business Partners. For instance, dozens of IBM Innovation Centers in
cities such as Bangalore, Dublin, Johannesburg and Shanghai are helping
Business Partners develop and test their applications using IBM PureSystems.
Business Partners can also bring their clients to IBM Innovation Centers to
see PureSystems technology at work.

For more information on IBM PureSystems visit:

(1) IBA-FICCI-BCG report titled 'Being five star in productivity – road map
for excellence in Indian banking'
(2) Dun & Bradstreet India

IBM, the IBM logo,, PureSystems, PureFlex, PureApplication, PureData,
Smarter Planet and the planet icon are trademarks of International Business
Machines Corporation, registered in many jurisdictions worldwide. Other
product and service names might be trademarks of IBM or other companies. For a
current list of IBM trademarks, please see

All other company, product or service names may be trademarks or registered
trademarks of others. Statements concerning IBM's future development plans and
schedules are made for planning purposes only, and are subject to change or
withdrawal without notice. Reseller prices may vary.

For more information on Dombivili Nagari Sahakari Bank, visit:
For more information on IBM PureFlex visit:
For more information on IBM India, please visit

Media Contacts:

Chris Rubsamen
IBM Global Communications
IBM Systems and Technology Group
+1 914-766-4280

Svetlana Stavreva.
Media relations, IBM Growth Markets

Raghavendra Ramesh (Raghu)
IBM Communications, India
+91 98800 36100

Anushri Dubey
IBM Communications, India
+91 80956 26117


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