Titan and United Airlines Sign Largest Media Sales Agency Agreement with a
New Media Sales Agency Agreement Enables Advertisers To Reach 'People In
Transit' In Unprecedented Ways
NEW YORK, Jan. 31, 2013
NEW YORK, Jan. 31, 2013 /PRNewswire/ --Titan, the largest municipal
advertising sales company in the United States, has entered into an agreement
with United Airlines to represent select United media assets in airports
across the country.
The three-year agreement between United and Titan will allow advertisers
opportunities to reach more than 140 million United travelers each year around
"Titan has deep relationships with key brands and advertisers which we can
leverage to reach air travelers en route to and from the airport and while at
the airport," said Mike Riley, Senior Vice President and General Manager of
Titan Air, an arm of Titan. "By informing United customers of brands,
experiences and products most pertinent to them, Titan can enhance the travel
experience through relevant and targeted messaging and offers."
"With the dwell time and purchase power, airline travelers are often more
openly receptive to media than are other consumers," said Don Allman,
President and Chief Executive Officer of Titan. "We are excited to be able to
connect the Titan mass transportation consumer with the United traveler in a
seamless manner. Advertisers and agencies will be able to reach these
consumers easily, utilizing a wide range of Out-of-Home, Digital Place Based
and Mobile media."
Titan will initially sell inventory including United's digital gate network,
jet bridge advertising, United Club displays, concourse pole banners, mini
spectaculars, tension fabric banners, wall wraps and hanging displays in
various airports, including in Terminal E at Bush Intercontinental Airport in
Houston. Titan will assume additional United media assets throughout the term
of the agreement.
"In transportation environments across the country, Titan has shown they
understand how to reach traveling consumers," said David Oppenheim, Managing
Director of Loyalty Business Strategy at United. "United and Titan both have
an approach to advertising that seeks to influence consumers in ways that they
will find enjoyable and engaging."
Titan Air begins selling United media this week. Specialist airport hires will
be made immediately, with Titan Air also accessing Titan's Sales and Marketing
infrastructure. Titan Air recently announced partnerships with Westchester
County Airport and John Wayne Airport in Orange County.
Titan is a full service media company specializing in Out-of-Home advertising.
With more markets, more Top Ten DMA penetration and more Transit and Municipal
contracts, Titan is the leader in Transit Advertising in the United States.
Titan provides sales, marketing, creative, research and maintenance of
advertising in airports, on bus, rail, bulletins, telephone kiosks, street
banners and street furniture. It also leads the way in the development and
successful introduction of market leading digital Outdoor and Mobile
platforms. Titan furnishes national and local clients with creative media
solutions in the North America's top markets including New York, Los Angeles,
Chicago, Philadelphia, Boston, San Francisco, New Jersey, Dallas, Charlotte,
Baltimore, Pittsburgh, Seattle, Minneapolis/St. Paul and Toronto.
Anne Donohoe / Brittany Fraser
KCSA Strategic Communications
212.896.1261 / 212.896.1251
firstname.lastname@example.org / email@example.com
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