CUSTOMER SUCCESS: THAI Flies High with BMC Software

  CUSTOMER SUCCESS: THAI Flies High with BMC Software

    Airline empowers business users and enhances customer service with BMC

Business Wire

BANGKOK -- January 31, 2013

The reputation of Thai Airways International Public Company Limited (THAI),
the national carrier of the Kingdom of Thailand, is unsurpassed in the airline
industry. Famous for its ability to both retain customers and attract new
ones, THAI drives a culture of rapid innovation, agility and operational
efficiency in the face of fluctuating market conditions and changing passenger
preferences. The company has been a tremendous success in an industry filled
with many challenges, posting continued strong growth.

To capitalize on significant new market opportunities, the carrier decided to
consolidate and streamline the management of its business processes onto a
company-wide private cloud. To achieve this, THAI added the BMC Cloud
Lifecycle Management product to its already extensive portfolio of solutions
from BMC Software (NASDAQ: BMC).

“THAI realized a cloud-based solution could deliver the speed that the
business needed without sacrificing the governance and efficiency that the IT
group depended upon,” said Mr. Saroj Yuttatri, THAI Vice President of
Information Technology Services Department. “We worked closely with BMC
Consulting Services, which developed an installation and configuration
blueprint that led to BMC Cloud Lifecycle Management being fully deployed in
our test, development and production environments.”

THAI has more than 24,000 employees and a fleet of nearly 100 aircraft
deployed around the world to serve the needs of millions of flying customers
each year. Agility – from the individual employee all the way to the entire
business – is key to success in the rapidly evolving business of commercial

To enable this culture, the airline has made significant investments in
leading-edge information technologies to streamline and manage its operations.
THAI had a robust and reliable IT infrastructure, but its largely manual
server and business service provisioning process introduced roadblocks for
business users who wanted to quickly roll out new applications to better serve
customers. The airline’s IT department realized that cloud computing offered
the opportunity for even greater reform that would more tightly integrate IT
processes with business service priorities, which were themselves shaped by an
overarching desire to continue to delight customers.

In August 2012, the airline went live with a state-of-the-art cloud computing
system, allowing key business personnel to automatically dial up computer
power, storage and business services necessary to stay ahead of the game. As a
result of adopting the BMC Cloud Lifecycle Management solution, THAI achieved
the following benefits:

  *Business solutions that might have taken weeks to provision are now up and
    running 85 percent faster than before.
  *With transparent access to the service level catalogue and a granular
    understanding of the costs associated with information technology, the
    business users are now in the driver’s seat.
  *IT administrators have confidence that proper governance processes are
    being observed and that the BMC solution automatically manages the
    day-to-day management of patches, upgrades and maintenance required by the
    newly deployed solution.
  *IT professionals who were previously spending much of their time manually
    provisioning servers and business services have been redeployed to more
    strategic IT activities.

“The business benefits are clear; instead of waiting two, three or four weeks,
business users can go into the portal, select the marketing service they want,
provision the number of servers and storage systems they need and then share
the user IDs of people who will have access to the system. As a result they
get a faster go-to-market in a competitive situation,” said Ms. Wannikar
Chuanpraphan, THAI department manager for Systems and Network Technical

Ultimately, THAI will provide wide access to the platform, allowing authorized
business executives to increase the computing power and services they deem
necessary to maintain and grow the airline’s competitive position.

THAI is now embarking on the second phase of its deployment of the Cloud
Lifecycle Management solution, which will leverage the BMC Cloud Operations
Management tools to provide business users provisioning services with a view
of what servers, storage and systems are available ahead of time. This will
help avoid situations where a business user attempts to provision a service
only to receive an error message noting that, for example, the appropriate
levels of storage are not currently available.

This functionality is expected to be rolled out in early 2013, again putting
the power in the hands of business users and ultimately enhancing customer

BMC Consulting Services worked with local reseller and systems integrator,
Songkhla Finishing, to implement the BMC Cloud Lifecycle Management solution
at THAI.

BMC Software has delivered a complete solution with integrated product modules
that include:

  *BMC Cloud Lifecycle Management
  *BMC Cloud Operations Management

For more information on THAI’s implementation of the BMC Cloud Lifecycle
Management solution, please:

  *Read the full case study
  *Watch the THAI video
  *Access the BMC Cloud Communities
  *Visit the On the Mark blog
  *Follow @BMCSoftwareon Twitter
  *Become a fan of BMC on Facebook

Business runs on IT. IT runs on BMC Software.

Business runs better when IT runs at its best. Tens of thousands of IT
organizations around the world -- from small and mid-market businesses to the
Global 100 -- rely on BMC Software (NASDAQ: BMC) to manage their business
services and applications across distributed, mainframe, virtual and cloud
environments. BMC helps customers cut costs, reduce risk and achieve business
objectives with the broadest choice of IT management solutions, including
industry-leading Business Service Management and Cloud Management offerings.
For the four fiscal quarters ended December 31, 2012, BMC revenue was
approximately $2.2 billion.

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2013 BMC Software, Inc.


Editorial contacts:
BMC Software
Lynn Tan, +65 6398 8115
Ogilvy PR Thailand
Pinit Ngarmpring, +66 2 2056605
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