Digby Names SapientNitro as a Strategic Mobile Partner

  Digby Names SapientNitro as a Strategic Mobile Partner

    Industry leaders team up to offer retailers and brands a rich suite of
    services based on Digby’s Localpoint Mobile Platform for the connected

Business Wire

AUSTIN, Texas & BOSTON -- January 31, 2013

Digby and SapientNitro, a division of Sapient® (NASDAQ:SAPE), announced today
that SapientNitro joined Digby’s Localpoint Partner Network. This mobile
marketing partnership will allow retailers and brands to benefit from the
combination of SapientNitro’s brand communications, digital engagement, and
omni-channel commerce offerings and Digby’s Localpoint Mobile Platform, a
powerful location-based marketing system enabling real-time mobile engagement
of consumers around brick and mortar locations. This partnership will allow
current registered retailers and brands of the Localpoint Mobile Platform
access to SapientNitro’s expertise in mobile commerce, providing more
immersive brand experiences for the connected consumer.

Localpoint enables brands to attract, understand, influence and own the
relationship with their customers across all channels through branded mobile
experience. The Localpoint Mobile Platform, comprised of analytics, outreach
and venue modules, delivers powerful web-style analytics based on shopping
activities at a brand’s brick and mortar store locations and effective,
targeted location-aware mobile messaging tools to reach those consumers
before, during and after their shopping experience.

According to a recent GFK Roper and SapientNitro poll, seven in ten (70%)
Americans agree that “retailers could do more to enhance the in-store shopping

“This past holiday season marked a fundamental shift in how consumers
personally connect with brands across all experiences,” said Michael Leonard,
vice president of mobile marketing, SapientNitro. “The Localpoint Mobile
Platform allows us to help transform the retail landscape by creating an
experience for the always-on-the-go shopper. This partnership with Digby
provides an opportunity to elevate the mobile and retail industry.”

“We are excited about this strategic alliance with SapientNitro, a company
recognized and respected on the global stage—not only in the retail industry,
but across many verticals, such as consumer goods, restaurant and hospitality,
where Localpoint is a natural fit,” said David Sikora, President and CEO,
Digby. “We look forward to bringing this combined managed service offering to
market, making location-based marketing much more accessible and successful
for marketers and brands.”

Digby also announced that Cabela’s selected Localpoint in a multi-year
agreement to power its location-marketing shopper engagement strategy.

About SapientNitro

SapientNitro^SM, part of Sapient^® (NASDAQ: SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating never-ending
stories across brand communications, digital engagement, and omni-channel
commerce. We call it Storyscaping, where art and imagination meet the power
and scale of systems thinking.

SapientNitro’s Idea Engineers represent a connected powerhouse of creative,
brand and technology expertise - one global team collaborating across
disciplines, perspectives and continents to create game-changing success for
our Global 1000 clients. We partner with industry-leading clients such as
Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31
cities across The Americas, Europe and Asia-Pacific. For more information,
visit www.sapientnitro.com or follow us on Twitter @SapientNitro.

About Digby

Digby leverages mobile and location technologies to help brands achieve their
strategic omni-channel goals – to drive store traffic through
location-marketing, engage with consumers in the brick and mortar store, and
provide web-style analytics to the physical store – all through their own
branded mobile experience. Though the Localpoint Mobile Platform, Digby
delivers hosted software, rich mobile application SDKs and full-service,
turnkey mobile solutions designed for smartphones and mobile websites,
allowing brands to attract, influence and own the relationship with their
customers. Digby, powering millions of apps in thousands of locations around
the world, has been enabling top brands since 2006 including HP, Cabela’s,
RadioShack, Orvis and many more. Learn more about Digby at www.digby.com.


Media Contact for Digby
Catherine Seeds and Caitlin New, 512-794-8876
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