A new year, a new 3-tiered rewards program for Hudson's Bay Company shoppers

A new year, a new 3-tiered rewards program for Hudson's Bay Company shoppers 
- Customers Who Shop More, Earn More in HBC Stores or Online; Points Earned 
Everywhere Else with the Hudson's Bay MasterCard by Capital One - 
TORONTO, Jan. 31, 2013 /CNW/ - Hudson's Bay Company (hbc.com) today announced 
an exciting new Rewards Program that lets shoppers earn more points faster 
when shopping at Hudson's Bay, thebay.com or Home Outfitters. Hudson's Bay 
Rewards members will now earn one point for every dollar they spend on almost 
anything in store or thebay.com*, and move to 'Rewards Plus' and 'VIP' status 
as they achieve spend and visit levels. As shoppers move up the tier levels, 
they earn more points per spend. 
Point accumulation is doubled when using the Hudson's Bay MasterCard® or 
Hudson's Bay Credit Card along with the Hudson's Bay Rewards Card at Hudson's 
Bay, thebay.com and Home Outfitters. Rewards points are also earned outside of 
the Hudson's Bay family of stores; members using their Hudson's Bay MasterCard 
earn two points for every $1 spent everywhere else MasterCard is accepted, and 
receive a 25% bonus, semi-annually, on those points. Customers can now redeem 
for Hudson's Bay gift cards instantly at the register at the Hudson's Bay 
family of stores. 
"HBC has a very dedicated customer base. We wanted to make sure we were 
rewarding all our customers, and especially our most loyal, for shopping in 
our stores and online," says Patrick Dickinson, SVP Core Marketing and Brand 
Strategy, HBC. "We looked at the point system, listened to customer feedback 
and made the program better. The new Hudson's Bay Rewards Program is simple 
to understand, points are easier to accumulate and it reflects our commitment 
to creating an exceptional shopping experience. " 
HBC and Capital One Canada worked in partnership to redesign and better 
integrate the existing HBC Rewards and Credit programs. The teams coupled 
expertise in rewards and consumer insight along with retail acumen and best 
practices to create the new Hudson's Bay Rewards Program. 
"We combined our deep understanding of customer preferences with years of 
research and data to develop a rewards program that offers the best possible 
value," said Simon Maycock, VP, Retail Partnerships, Capital One Canada. "We 
believe the new Hudson's Bay Rewards program is now one of the best programs 
in the country. When customers use their Hudson's Bay MasterCard they will 
double their points at Hudson's Bay and Home Outfitters stores, and receive a 
25% bonus everywhere else MasterCard is accepted, so customers can now earn 
rewards faster." 
From Old to New
As of Feb. 3(rd), HBC Rewards points will automatically be converted to 
Hudson's Bay Rewards points. The new points balance is calculated by dividing 
the existing points total by 40. The monetary value of the points remains 
the same even though the points' total changes. For example, 80,000 HBC 
Rewards becomes 2,000 Hudson's Bay Rewards points, which can be redeemed for a 
$10 Hudson's Bay Gift Card. Existing HBC Rewards points cards will remain 
valid for the accumulation and redemption of points. 
About Hudson's Bay Company
Hudson's Bay Company (HBC), founded in 1670, is North America's longest 
continually operated company. In the United States, HBC operates Lord & 
Taylor, an iconic department store with 48 full-line store locations and 3 
outlet locations throughout the northeastern United States and in two major 
cities in the Midwest, and lordandtaylor.com. In Canada, HBC operates 
Hudson's Bay, Canada's largest department store with 90 locations, unsurpassed 
in its fashion, beauty, home and accessory designers and brands, as well as 
thebay.com. HBC also operates Home Outfitters, Canada's largest home specialty 
superstore with 69 locations across the country. With approximately 29,000 
Associates in Canada and the U.S., Hudson's Bay Company banners provide 
stylish, quality merchandise at great value, with a dedicated focus on service 
excellence. The Hudson's Bay Company trades on the Toronto Stock Exchange 
under the symbol "HBC". 
About Capital One 
With offices in Toronto and Montreal, Capital One has offered Canadian 
consumers a range of competitive MasterCard credit cards since 1996, and now 
includes the Aspire suite of rewards cards which are regularly cited by 
leading rewards experts for the great value they offer consumers. Capital 
One Canada is a division of Capital One Bank, a subsidiary of Capital One 
Financial Corporation of McLean, Virginia (NYSE: COF). 
Media Contact: 
Tiffany Bourré Senior Manager, External Communications Hudson's Bay Company 
905-595-7184 416-571-1301 (cell) tiffany.bourre@hbc.com 
Laurel Ostfield Senior Manager, Communications Capital One Canada 416-549-2753 
laurel.ostfield@capitalone.com 
Image with caption: "New 3-tiered rewards program for Hudson's Bay Company 
(CNW Group/HBC)". Image available at:  
http://photos.newswire.ca/images/download/20130131_C2012_PHOTO_EN_23144.jpg 
Image with caption: "Hudson's Bay Rewards points revaluation (CNW Group/HBC)". 
Image available at:  
http://photos.newswire.ca/images/download/20130131_C2012_PHOTO_EN_23146.jpg 
SOURCE: HBC 
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CO: HBC
ST: Ontario
NI: RET NP VNT  
-0- Jan/31/2013 13:30 GMT