CollegeHumor And Awkward Hug Team To Launch "Bout" - A Social Photo-Taking Game

  CollegeHumor And Awkward Hug Team To Launch "Bout" - A Social Photo-Taking

Free Mobile App Lets Users Compete with Friends to Take the Best Pictures

PR Newswire

NEW YORK, Jan. 31, 2013

NEW YORK, Jan.31, 2013 /PRNewswire/ --Leading comedy brand CollegeHumor and
indie game developer Awkward Hug have teamed to launch Bout, a new free gaming
app for iOS devices. A social photo-taking game, Bout pits players'
photography skills and cleverness against their friends' for the chance to win
in-game coins and earn bragging rights. With two ways to play—as a competitor
or a judge—players race to submit the most creative pictures in response to
Bout prompts, resulting in an endless stream of amazing, funny photos. Bout is
available now on the App Store.

Bout turns taking photos into a competition amongst friends by giving players
an opportunity to put the pictures they're already snapping with their mobile
devices to use. As a Bout judge, players will select an inspiring phrase or
category from a list of prompts such as "Something Contagious," "Art Made From
Desk Supplies" or "A Guilty Pleasure," and post the challenge to friends
playing the game. Users can also play by submitting photos to their friends'
open Bout challenges. The first five submissions make up a completed Bout, and
are in contention for the win. Images are revealed anonymously to the judge
who selects their favorite as the winner, and the identity of the players is
revealed to all. Coins are awarded at the completion of each Bout—ten to the
winner, two to other players—and can be used to refresh the challenge prompt
list, start additional Bouts, unlock themed challenge bundles and create
custom Bouts. Additional coins can be purchased through the app.

In addition to being easy to play, addictively fun and creatively inspiring,
Bout is also a social platform. At the heart of the game is a feed of
completed Bouts—ultimately a series of photos of and by players and their
friends—complete with in-game comments and "©'s." Not only can players
register for Bout through Facebook—which automatically connects them to
Facebook friends already playing the game—it's easy to share completed Bouts
through Facebook, Twitter, Tumblr and Instagram directly from the app. Plus,
every day there's a new "Global Bout," a daily challenge open to all players
where users vote each image up or down to decide the winner.

"Bout was born from a conversation about the social nature of creativity and
the success of games that combine creativity and humor with gameplay," says
Julie Babb, co-founder of Awkward Hug. "CollegeHumor embodies the
light-hearted nature of the game and understands the business of digital
entertainment, and so was the ideal partner to help make Bout a reality."

"Making Bout was as much a comedy writing challenge as it was a technical
challenge," says Ricky Van Veen, co-founder ofCollegeHumor, "so it turned out
to be a perfect fit for us. We've been testing the game around our office for
a few weeks and if that's any indication of what's to come, many, many people
are going to be completely addicted to Bout very soon."

Bout is currently available for iOS 6 and can be downloaded free from the App
Store. For more information, visit and follow Bout on Twitter

About CollegeHumor Media
CollegeHumor Media, an operating business of IAC (NASDAQ: IACI), is a
multi-media, multi platform studio comprised of three website
properties—CollegeHumor, Dorkly and SportsPickle—a long-form TV development
division and a film production division. A leading entertainment company
targeting people ages 18-49, CollegeHumor Media has created original content
that has been viewed more than three billion times. Founded in 1999 with the
launch of, the brand delivers daily comedic content online
through videos, pictures, articles and jokes, both created and curated by the
CollegeHumor staff. CollegeHumor Media attracts more than 15 million unique
users per month and generates more than 100 million video views per month, and
the brand has expanded into apparel and other forms of entertainment including
film, television, books and live comedy shows. For more information, visit or, and follow CollegeHumor on Twitter

About Awkward Hug
Awkward Hug is a non-traditional game development studio that creates fun in
the awkward space between the digital and real world. The collaborative
partners with people and organizations to bring remarkable games and playful
experience to life. Awkward Hug's award-winning games have earned the company
a reputation for creating innovative, cross-platform and ridiculously fun
games. For more information, visit, and follow Awkward Hug
on Twitter @Awkward_Hug.


Contact: Jaime Marsanico, CollegeHumor Media, +1-212-524-8781,
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