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Callaway Digital Arts Releases Endless Alphabet for iPhone, iPad & iPod touch



  Callaway Digital Arts Releases Endless Alphabet for iPhone, iPad & iPod
  touch

      Interactive Education App Now Available for Free on the App Store

Business Wire

SAN FRANCISCO -- January 31, 2013

Callaway Digital Arts, Inc. (www.callaway.com), the leading developer of
interactive mobile applications for children and families, has launched a new
and original interactive children’s app, Endless Alphabet, for iPad, iPhone
and iPod touch. This unique educational app sets the stage for reading success
and helps kids expand their vocabulary and learn the alphabet through
delightful animations and engaging interactive puzzles.

“Our goal at Callaway Digital Arts is to inspire kids to learn and create
through fun, engaging gameplay that stretches the imagination,” said Callaway
Digital Arts CEO Rex Ishibashi. “We’re proud to bring Endless Alphabet to iOS
so that young players can master new vocabulary words that are fun to say and
use while delighting their parents too.”

Endless Alphabet inspires kids to learn with colorful, fun-loving monsters
that introduce new words, interactive puzzles with talking letters, and
vibrant animations that illustrate word definitions. Young players are
challenged to learn the pronunciation and meaning of advanced vocabulary words
and to incorporate them into their everyday conversations.

Features include:

  * Dozens of words to start with and more to be delivered automatically to
    the app on a regular basis
  * Delightful animations teach children the definitions of the words in a fun
    and engaging way
  * Word puzzles teach children phonics as they learn the sounds each letter
    makes
  * Designed with children in mind, there are no high scores, failures, limits
    or stress, so kids can interact with the app at their own pace

The Endless Alphabet app is available for free from the App Store on iPhone,
iPad and iPod touch or at www.itunes.com/appstore.

Every app in the Callaway Digital Arts portfolio has reached the number one
position in its category in the Apple App Store. Previous chart-topping,
award-winning apps include MR. POTATO HEAD Create and Play, The Monster at the
End of This Book, winner of the 2011 CYBILS Award, and its sequel Another
Monster at the End of This Book, winner of the 2012 APPY Award and the
Parents’ Choice Gold Award.

About Callaway Digital Arts

Callaway Digital Arts, Inc. (CDA) publishes innovative mobile applications for
children and families. Funded in August 2010 with an investment from Silicon
Valley's Kleiner Perkins Caufield & Byers, CDA creates meaningful digital
experiences that transform the way families connect with media and with each
other. Every CDA app has reached the number one position in its category in
the Apple App Store. In addition, CDA apps have been featured as App of the
Week and among Apple's Best Interactive Story Apps. For more information on
Callaway Digital Arts, visit www.callaway.com.

Contact:

fortyseven communications for Callaway Digital Arts
Sara Black
323-658-1200
sara@fortyseven.com
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