Aberdeen Sponsors High School Investment Competition

             Aberdeen Sponsors High School Investment Competition

PR Newswire

PHILADELPHIA, Jan. 31, 2013

PHILADELPHIA, Jan.31,2013 /PRNewswire/ --Aberdeen Asset Management Inc.
("Aberdeen"), a global asset management firm with U.S. headquarters in
Philadelphia, has partnered with the Wharton School's Knowledge@Wharton to run
an investment competition for high school students.

(Logo: http://photos.prnewswire.com/prnh/20121106/NE07292LOGO)

This is the second consecutive year that Aberdeen has partnered with
Knowledge@Wharton High School, a Wharton School initiative to promote
financial literacy, entrepreneurship and leadership among high school students
and teachers, on this annual investment competition. The competition began in
November, 2012 and will run until May, 2013 when the winning team's school
will be awarded $5,000. This year's competition has grown from its initial
Philadelphia focus to include schools from 11 different states across the
country. A total of 18 schools are participating, including six Philadelphia
charter and public schools.

"We anticipate this year's Investment Competition to be as successful as the
last, and we are very proud to extend the scope and reach of this great
program to more students from across the country," says Gary Marshall, Chief
Executive Officer at Aberdeen. "The knowledge that these students will develop
in the competition will not only be applicable to financial decisions, but
also to other choices affecting their outlook on savings and investment, like
choosing a college."

The investment competition promotes financial literacy through extensive free
classroom resources that encourage students to think strategically about
investments. Students work in teams to design investment strategies and then
implement those strategies using the Wharton School's online investment
simulator.

"While understanding how to buy and sell stocks is one component of our
investment competition, it is not the fundamental goal," notes Diana Drake,
managing editor of Knowledge@Wharton High School. "As with all our KWHS
business resources -- including lesson plans, articles and our video glossary
--we want to give teachers and students the tools to become more financially
literate and, in this case, learn the concepts that support sound investment
decision making."

"Since partnering with Aberdeen Asset Management and Knowledge@Wharton HS, we
have explored various areas of investment and personal finance," says Ryan
Baxter, STEM teacher at Martin Luther King High School. "This was a perfect
fit with our project-based curriculum in terms of the research and ongoing
collaborative efforts and as an educator, this experience has been uniquely
valuable in helping to show the value of finance in a traditional curriculum."

Over the course of the competition, Aberdeen representatives will meet with
participating classes, facilitating class activities and discussing their
careers. Aberdeen hopes that the competition will not only enhance
participating students' financial literacy, but also their career awareness.

"Many talented high school students in Philadelphia and across the country
might not be aware of careers in financial services," says Marshall. "Though
we hope that this competition will inspire some students to think about
careers in investment management, the most important thing is for the students
to have fun, and learn skills that will serve them well throughout their
lives."

About Aberdeen Asset Management Inc.
Aberdeen Asset Management PLC, the parent company of Aberdeen Asset Management
Inc., is an independently run asset manager listed on the London Stock
Exchange since 1991, and operating from 31 offices in 23 countries (the
"Group"). The Group invests on behalf of institutional and wholesale clients,
primarily in equities, fixed income, alternative investment strategies and
property. The Group manages more than US$302.4 billion of assets for both
institutions and private individuals as of September 30, 2012. "Aberdeen" is
a U.S. registered service mark of Aberdeen Asset Management PLC.

About the Wharton School and Knowledge@Wharton
Knowledge@Wharton is the online business analysis journal of the Wharton
School of the University of Pennsylvania. The site, which is free, captures
relevant knowledge generated at Wharton and beyond by offering articles and
videos based on research, conferences, speakers, books and interviews with
faculty and other experts on current business topics. The Knowledge@Wharton
network – including Chinese, Spanish, Portuguese, Indian, Arabic and High
School editions – has more than two million subscribers worldwide.

SOURCE Aberdeen Asset Management Inc.

Website: http://www.aberdeen-asset.com
Contact: Katie Cowley,katie.cowley@aberdeen-asset.com, +1-215-405-2423; Diana
Drake, kwhseditor@wharton.upenn.edu