BluePhoenix Taps Industry Veteran Rick Oppedisano to Lead Marketing

  BluePhoenix Taps Industry Veteran Rick Oppedisano to Lead Marketing

Business Wire

HERZLIA, Israel -- January 31, 2013

BluePhoenix (www.bphx.com) (NASDAQ: BPHX), the global leader in legacy
language and database translation, hired Rick Oppedisano as the new Vice
President of Marketing.

BluePhoenix’s recent investments enabled the company to build out its
executive management team with proven industry experts. Oppedisano has
specialized in developing high-growth technology brands, executing worldwide
marketing and sales functions including marketing strategy, sales modeling and
channel development. He has led teams in developing cutting-edge marketing
automation capabilities, metrics, website re-architecture, and complete
company re-branding.

Prior to BluePhoenix, Oppedisano worked with Azaleos Corporation, holding
roles in marketing, product management and global channel sales. He played a
critical role in the company’s merger with M3 Technology Group in 2009 and
developed global partnerships directly linked to significant revenue growth.
In 2011, Azaleos was named the 28^th Fastest Growing Tech company by Deloitte,
achieving growth of nearly 6000%. In 2012, the company was acquired by
Avanade.

“Rick was a valued member of the team, and contributed broadly to Azaleos’
market positioning, sales and marketing operations,” says Joel Lanik of
Frontier Capital, a stakeholder in Azaleos.

“We are extremely excited to add Rick to our team,” said Matt Bell,
BluePhoenix CEO. “He brings a great mix of experience, vision and proven
results to our marketing department. We are thankful he is here to help guide
BluePhoenix’s growth.”

Some of Oppedisano’s 2013 goals revolve around increasing BluePhoenix’s brand
awareness, while also positioning the company as a leader in the space of
legacy language and database translation. He will focus on driving lead
generation for BluePhoenix’s sales team and also on partner enablement.

About BluePhoenix Solutions

BluePhoenix Solutions Ltd. (NASDAQ: BPHX) is the leading provider of legacy
language and database translation. The BluePhoenix portfolio includes a
comprehensive suite of tools and services for automated database and
application migration. Leveraging over 20 years of best-practice domain
expertise, BluePhoenix works closely with its customers to minimize risk and
provide a clear path from legacy platforms like COBOL, Natural/Adabas and
others to modern solutions like SQL, DB2, Java and more. BluePhoenix customers
come from diverse industries and vertical markets such as automotive, banking
and financial services, insurance, manufacturing, and retail. BluePhoenix has
6 offices in the USA, UK, Italy, Romania, and Israel.

Cautionary Statement Regarding Forward-Looking Statements

Certain statements contained in this release may be deemed forward-looking
statements within the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995 and other Federal Securities laws.
You can identify these and other forward-looking statements by the use of
words such as “may,” “will,” “plans,” “believes,” “estimates,” “expects,”
“predicts”, “intends,” the negative of such terms, or other comparable
terminology. Because such statements deal with future events, plans,
projections, or future performance of the Company, they are subject to various
risks and uncertainties that could cause actual results to differ materially
from the Company’s current expectations. These risks and uncertainties include
but are not limited to: the effects of the global economic and financial
trends; market demand for the Company’s products; successful implementation of
the Company’s products; changes in the competitive landscape, including new
competitors or the impact of competitive pricing and products; and such other
risks and uncertainties as identified in BluePhoenix’s most recent Annual
Report on Form 20-F and other reports filed by it with the SEC. Except as
otherwise required by law, BluePhoenix undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events. This press release is also available at www.bphx.com.
All names and trademarks are their owners’ property.

Contact:

BluePhoenix Solutions
Gigi Markowitz, +972-9-9526110
GMarkowitz@bphx.com
www.bphx.com