GSI and 8thBridge Partner to Drive Social Commerce

  GSI and 8thBridge Partner to Drive Social Commerce

Partnership enables the world’s leading brands and retailers to monetize
social commerce

Business Wire

KING OF PRUSSIA, Pa. & MINNEAPOLIS -- January 31, 2013

GSI Commerce, a leading provider of omnichannel commerce and interactive
marketing solutions, and social commerce software leader 8thBridge, today
announced the integration of 8thBridge’s social commerce platform, 8thBridge
Graphite™, with GSI’s webstore technology, marketing services products, and
agency services.

The strategic partnership, which taps into the friends of more than one
billion consumers on the social graph, will empower the world’s leading brands
and retailers to drive, monetize and track social commerce at unparalleled

“For the first time, social engagement and commerce capabilities are available
across GSI’s connected consumer experience, enabling earned value creation and
revenue generation—all grounded with powerful analytics,” said Reuben Hendell,
chief strategy officer for GSI Commerce. “Our partnership with 8thBridge, the
only company to have cracked the social commerce code, moves social commerce
from the top of the purchasing funnel through the entire funnel, and allows
GSI to weave social functionality throughout our commerce ecosystems as a true
performance channel.”

GSI’s integration of 8thBridge’s social commerce technology across its
end-to-end commerce platform will enable brands and retailers to:

  *Better engage with their customers and brand advocates
  *Build immediate and long-term communal value to drive loyalty
  *Convert on social as a direct and indirect sales channel
  *Harvest rich social data insights

“This is a major industry milestone for social commerce and for 8thBridge,”
said Wade Gerten, founder and CEO of 8thBridge. “GSI is one of the largest
providers of omnichannel commerce services in the world. We look forward to
working with their team to develop and deliver holistic social commerce

About 8thBridge

8thBridge, Inc. helps retailers and brands to monetize social media. Clients
use 8thBridge technology and expertise to create socially-engaging shopping
experiences for their customers in exchange for rich social date which
provides a deeper level of customer insight than ever available before.
Customers are empowered to share how they feel about a brand’s products,
organize the things that they love, and get rewarded for their expertise and
influence. 8thBridge is a pioneer in social commerce. From the groundbreaking
early days of F-Commerce with 1-800-Flowers in 2009, to the award winning
Delta Air Lines social travel planning app in 2010, to the 2012 launch of the
Ticketmaster Timeline app, the world's most respected brands have partnered
with 8thBridge. 8thBridge is a Facebook Preferred Marketing Developer and is
funded by Split Rock Partners and Trident Capital. For more information on
8thBridge, visit

About GSI Commerce

GSI Commerce® enables omnichannel commerce, multichannel retailing and digital
marketing for global enterprises in the U.S. and internationally. GSI’s
ecommerce services, which include technology, order management, payment
processing, fulfillment and customer care, are available on a modular basis or
as part of an integrated solution. GSI’s marketing services are comprised of
innovative digital marketing products and services which include database
management and segmentation, marketing distribution channels, a global digital
agency to drive strategic and creative direction and an advanced advertising
analytics and attribution management platform. GSI is headquartered in King of
Prussia, Pa. and has major service offices in New York, Los Angeles,
Barcelona, Spain, and London. More information can be found at GSI is an eBay Inc. (Nasdaq: EBAY) company.

Photos/Multimedia Gallery Available:



GSI Commerce
Kelly Henry, 610-491-7474
Director, Corporate Communications
Twitter: @GSICommerce
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