Cognilytics Receives SAP® North America Partner Excellence Award 2013 for Top Support Services - Consulting

  Cognilytics Receives SAP® North America Partner Excellence Award 2013 for
  Top Support Services - Consulting

       Award Presented at SAP North America Field Kick-Off Meeting 2013

Business Wire

SAN JOSE, Calif. -- January 31, 2013

Cognilytics, Inc. today announced it is the recipient of a SAP® North America
Partner Excellence Award 2013 in the category “Top Support Services –
Consulting”. Awards were presented by SAP Americas (NYSE: SAP) during the SAP
North America Field Kick-Off Meeting (FKOM) 2013, held Jan. 22-24 in Las
Vegas, to the top-performing SAP channel partners and SAP services partners in
North America for outstanding contributions that impact overall SAP sales and
pipeline-generation goals.

“We are honored to have been selected for this award,” said Gary Gauba,
chairman and CEO, Cognilytics. “Our valued partnership with SAP enables us to
help customers monetize data as a strategic asset. It allows us to bring
end-to-end innovative solutions to market that combine cutting-edge technology
from SAP with the deep knowledge of our practitioners in order to solve key
problems for our customers. Our co-innovation with SAP around new solutions
utilizing the SAP HANA® platform and SAP Predictive Analysis software delivers
significant value to our customers. We look forward to further strengthening
our partnership and delivering excellence in the marketplace.”

Selected from SAP’s wide-ranging North American partner base, nominations for
the SAP Regional Partner Excellence Awards were based on internal SAP sales
data. A steering committee composed of regional and global SAP representatives
determined winning partners in each category according to numerous criteria
such as sales achievement and performance. Receiving the SAP North America
Partner Excellence Award 2013: Top Support Services - Consulting is an honor
for Cognilytics. Winners will receive strong recognition from the SAP field
for their accomplishments.

Cognilytics received the award during the SAP North America FKOM 2013, an
annual gathering of SAP executives, SAP field employees and partners. FKOM is
SAP’s largest yearly sales meeting, intended to drive success during the
upcoming year. Colleagues across the region gather to gain and exchange
updated information on SAP’s strategy, sales methodology, best practices,
business growth opportunities and product innovations. This year’s North
America FKOM hosted more than 5,000 attendees from the U.S. and Canada.

“A thriving partner ecosystem is central to SAP’s success, and partners like
Cognilytics are key drivers for our customers’ success and for SAP’s market
reach,” said Mark Milford, national vice president, North America Ecosystem
Group, SAP America, Inc. “As a recipient of the SAP North America Partner
Excellence Award 2013: Top Support Services – Consulting, we recognize
Cognilytics’ commitment and efforts in developing and growing its partnership
with SAP, which has led to game-changing co-innovation and market expansion.”

Cognilytics' mission statement is to help its clientsmonetize their data as a
strategic asset. Its core competencies are Big Data using SAP HANA, data
lifecycle management, enterprise information management (EIM), visualization
technologies (e.g., SAP BusinessObjects® and visual intelligence solutions)
and advanced predictive analytics (i.e., SAP Predictive Analysis). Cognilytics
leverages its expertise in these areas to help clients find key insights and
trends within their data in order to enable better business decision making,
drive top-line revenue and bottom-line uplift, mitigate risk and meet
regulatory compliance. Cognilytics isan SAP gold channel partner and an SAP
OEM partner.

About Cognilytics, Inc.

Cognilytics is a global provider of decision sciences and advanced analytics
consulting. We provide descriptive to predictive analytics services enabling
our clients to analyze, visualize, and monetize opportunities through an
"extended team" model utilizing our proprietary AVM™ deployment model.
Utilizing cutting edge BI tools & advanced statistics and machine learning
techniques, we deliver insights converting Big Data into a monetizeable asset.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in
Germany and in several other countries all over the world.

Business Objects, BusinessObjects and the Business Objects logo are trademarks
or registered trademarks of Business Objects in the United States and/or other
countries. Business Objects is an SAP company.

All other product and service names mentioned are the trademarks of their
respective companies.

SAP Forward-looking Statement

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forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as “anticipate,” “believe,”
“estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,”
“predict,” “should” and “will” and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.


Cognilytics, Inc.
Shri Rajan, 408-859-2231
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