#TheNextBigThing In Samsung Super Bowl Ads - "El Plato Supremo"

Exclusive Content Available to Canadian Fans Prior to the Big Game 
TORONTO, Jan. 31, 2013 /CNW/ - Let the game begin! As the official HDTV 
sponsor of the NFL and Super Bowl XLVII, Samsung Canada has something special 
for those eagerly anticipating The Next Big Thing in Super Bowl ads. Today, 
Samsung Canada has released a 60-second teaser ad, entitled "El Plato 
Supreme", on Samsung social channels as a lead up to the 2-minute ad for the 
big game on February 3, 2013. 
For the second year running, Canadian-based fans will be able to share in the 
excitement of the Super Bowl ad north of the boarder, with the full 2-minute 
ad "The Big Pitch," and an extended cut version with never-been-seen footage 
set to be released later this week. Consumers will have the opportunity to 
weigh in on their favorite moments using the hashtag #TheNextBigThing. This 
spot is in addition to two 15 second spots featuring Samsung SMART TV 
technologyin the 2(nd)and 3(rd)quarter of the game. 
Additional unreleased content, including an exclusive teaser, will be posted 
later in the week via Samsung social media channels in North America. The full 
2-minute ad will be released on game day followed by an extended cut version 
with never-been-seen footage through Samsung Canada social media channel links: 

    --  www.facebook.com/SamsungCanada
    --  www.youtube.com/SamsungCanada
    --  www.twitter.com/SamsungCanada

"The Super Bowl has become a cultural movement amongst sports and pop culture 
fans alike," said Ken Price, Director of Marketing, Mobile Communications, 
Samsung Canada. "The Next Big Thing campaign has allowed us the flexibility to 
tap into significant cultural moments and relevant conversations while 
showcasing our innovation."

The Super Bowl is a global spectacle that millions of people crowd in front of 
their televisions for every year and with an estimated 7.3 million Canadian 
viewers taking in last year's Big Game, it's inevitable that social commentary 
takes place off the field. During the 2012 Super Bowl, a record 15 million 
tweets were tracked over the course of the game, with over 12 thousand per 
second. To ensure Canadians don't miss a minute, Samsung's SMART TVs feature 
on-screen connectivity to Twitter and Facebook applications via Social TV, 
allowing audiences to keep up with the action digitally and socially.

In 2012, Samsung Electronics aired its first Super Bowl ad launching a new 
category of smartphones with the Galaxy Note. The ad, which was developed by 
72 and Sunny, and LA-based agency won the Twitter Ad Scrimmage that included 
30 brands and 42 spots. The Galaxy Note went on to sell 10 million devices 
globally in 9 months followed by the Note II which sold 5 million devices 
globally in 2 months.

About Samsung Electronics Canada Inc.
Samsung Electronics Canada enables Canadians to "Pursue their Passions" by 
offering a broad range of award-winning digital consumer electronics, IT, 
telecommunications and home appliance products for consumers and businesses. 
The Canadian arm upholds Samsung's global mission to provide users premium 
experiences that are unparalleled due to Samsung's innovative technology and 
stylish design. As a result, Samsung has become a true leader in the 
electronics industry both in terms of business leadership and brand strength. 
In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" 
breaking the top ten for the first time,and was named as one of Fast 
Company's "50 Most Innovative Companies of 2011".

For more information, please visitwww.samsung.com

Follow Samsung Canada @facebook.com/SamsungCanadaor on twitter 


Caitilin Doherty North Strategic for Samsung Canada 416-371-3762 

SOURCE: Samsung Electronics Canada Inc.

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CO: Samsung Electronics Canada Inc.
ST: Ontario

-0- Jan/31/2013 18:06 GMT

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