Brings Celebrities LIVE Onto Facebook - Starting With the Hoff Brings Celebrities LIVE Onto Facebook - Starting With the Hoff

  PR Newswire

  LONDON, January 31, 2013

LONDON, January 31, 2013 /PRNewswire/ --, a household name and one of the U.K's leading online Bingo
brands, today announces the arrival of an original new Facebook App featuring
a live broadcast feed which will feature a different celebrity each week.

The App is an innovative new interactive product which allows players to watch
- and participate in - exclusive interviews with celebrities during live
broadcasts and also features an archived On-Demand video service for repeat

The Facebook App will make its debut on the unique Gala Live TV channel at
10pm (GMT) on the 8 ^th  February and have secured the one and
only David Hasselhoff to star in the inaugural show.

Crucial to the concept is extensive use of various popular social media
channels where members will be made aware of the participating celebrity one
week in advance and will be invited to tweet, post and upload their own
questions for the live show via a dedicated link.

The Hoff's Appearance will coincide with the launch of the new 'Hoff'
Scratchcard, exclusive to, and its accompanying bonus offer

As part of the concept, the star will use his own Facebook and Twitter
accounts to publicize the event, and his scratchcard, in the days before the
show - with Gala providing extensive after-show social media activity to boot.

Since shooting to fame in 1980s TV show, Knight Rider, and consolidating his
place in 'Hunk' history as a lifeguard on Baywatch, the Hoff has built up a
cult following with huge global appeal attracting half a million followers on
Twitter and over 113,000 'likes' on Facebook.

It's these opportunities for to tap into massive celebrity fan
markets where the Social Media Facebook App and live celebrity show concept
will come in to its own.

Its cutting-edge interactive Social Media element merged with a traditional TV
chat show format gives both new and existing players a genuinely original -
and exciting - reason for playing at and underlines the brand's
status as an innovator rather than imitator.

"Everyone has their favourite celebrities and TV chat shows but everyone loves
socialising too, so this interactive Facebook App and live show combines
everything we think playing online bingo is all about," said Alison Digges,'s Bingo Director.

"And as no other bingo site has anything like Gala Live TV it really does
offer players something they won't get anywhere else."

To publicise the release further, will be in attendance at the
ICE Totally Gaming conference at the ExCel, London from 5 ^th -7 ^th February
and the London Affiliate Conference at Billingsgate Market, London until the
10 ^th February.

Notes to Editor was recently re-launched by Gala Interactive (Gibraltar), a new
division of the Gala Coral Group, the UK ' s largest bingo operator and third
largest gaming firm. has spearheaded the development of brand leading gaming
products with exclusive celebrityand media driven content and games featuring
global celebrity brands, X factor, Deal or No Deal, Peter Andre, The Hulk,
Gladiator, Marilyn Monroe, Elvis, John Wayne and Frankie Dettori.In addition
with 21 years of heritage in Bingo, 600 jackpots, the highest number available
anywhere and over £2 million paid out to our members daily, Gala TV featuring
exclusive interviews with celebrities and interactive chat rooms, 24hours a
day, seven days a week GalaBingo provides its members with the best in online
and retail bingo entertainment.

Gala Bingo

Gala Bingo, the UK's largest Bingo Operator, runs over 138 clubs from
Peterhead to Plymouth. Every one of the 4,500 staff are focused on going
further than anyone else to guarantee that over one million customers a year
experience the best buzz in Bingo. Gala Bingo are totally committed to
increasing the number of Bingo fans in the UK, who can regularly enjoy the
great value bingo, state-of-the-art fruit machines, and fantastic food and
drink on offer in Gala Bingo clubs, every day.

Contact: For further information please contact Sarah Mercer at Gala Bingo
press office +44(0)7803-956593,
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