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President Barack Obama's Digital Director Teddy Goff to be Keynote Speaker at Inaugural Chief Digital Officer Summit

President Barack Obama's Digital Director Teddy Goff to be Keynote Speaker at
                    Inaugural Chief Digital Officer Summit

Goff to Share Best Practices in Digital, Mobile, and Social Media that Helped
Re-Elect the President of the United States

PR Newswire

NEW YORK, Jan. 31, 2013

NEW YORK, Jan. 31, 2013 /PRNewswire/ --Teddy Goff, the Digital Director for
President Barack Obama's re-election campaign, will be the featured guest
speaker at the inaugural Chief Digital Officer Summit on February 28, 2013 at
Thomson Reuters located at 3 Times Square in New York City, NY.

Goff was Digital Director for President Barack Obama's 2012 campaign, where he
oversaw 200+ people who collectivelyraised more than $690 million, generated
more than 133 million video views, built Facebook and Twitter followings of
more than 45 and 33 million people respectively, registered more than a
million voters online, ran the largest online advertising program in political
history, built groundbreaking tools for online fundraising and campaigning,
and organized hundreds of thousands of volunteers and events through their
proprietary organizing platform, Dashboard.

Goff's closing keynote will share best practices from his management of
President Obama's digital marketing campaign that included social media,
mobile media, and micro-targeting. The digital strategies used by the Obama
campaign under Goff's direction were extremely successful and widely credited
as being a key factor in the President's election in 2008 and re-election in

Forbes recently ranked President Barack Obama as the Most Influential Social
Media Personality of 2012.

"After what he and his team accomplished in the 2008 and 2012 U.S.
Presidential elections, I can think of no better person to teach summit
participants about digital, social, mobile, and micro-targeting than Teddy
Goff," said David Mathison, founder and curator of the Chief Digital Officer
Summit. "His strategies can be utilized by individuals, non-profits, and
for-profits alike to increase awareness and improve audience engagement.
Arguably, Teddy served as the Chief Digital Officer for the country's Chief

Gartner Group recently reported that by 2015, 25% of all organizations will
have a Chief Digital Officer (CDO).

Goff will close the event that features three keynotes, by Vivian Schiller,
Senior Vice President and Chief Digital Officer at NBC News; Jonathan Miller,
who was most recently Chairman and CEO of the Digital Media Group and Chief
Digital Officer at News Corp.; and David Payne, Senior Vice President and
Chief Digital Officer of Gannett Co., Inc.

In addition to the keynotes, theagendafeaturesdigital leadersfrom more
than 40 organizations, including Arnold, BBC, Clear Channel, Columbia
University, Conde Nast, Disney/ABC, Forbes, Gannett, Harpo Studios, Harvard
University, Kaplan Test Prep, Lincoln Center, LiveNation, MIT, NBC, News
Corp., Oglivy, PBS, Rachael Ray Digital, ReverbNation, Rogers Communications,
Simon and Schuster, Sony Music Entertainment, Universal Music Group, and
Wenner Media, among others.

Speakers will share best practices that can be utilized by audience members to
help increase competencies in digital, social, and mobile media. Attendees
will learn how to implement digital strategies, attract and retain the right
talent, use optimal reporting structures, define clear roles and
responsibilities, and provide competitive compensation to excel in the digital

The inaugural Chief Digital Officer Summit is sponsored by Chadick Ellig,
Inc., MetraTech Corp., and Brightcove Inc. Sponsorship opportunities are still
available. For more information, contact

For more information and to register, visit:

About the Chief Digital Officer Summit
The Chief Digital Officer Summit addresses the challenges and opportunities
resulting from digital, social, and mobile media. We convene meetings that
include some of the best digital strategists and practitioners on earth, in an
intimate, open, collegial, and supportive environment that supports learning,
knowledge-sharing, and networking.

SOURCE Chief Digital Officer Summit

Contact: David Mathison, Curator, Chief Digital Officer Summit,
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