DIRECTV Strengthens Commitment to TV Everywhere Platform Through New Partnership with FreeWheel

  DIRECTV Strengthens Commitment to TV Everywhere Platform Through New
  Partnership with FreeWheel

 DIRECTV and FreeWheel To Offer Seamless Video Advertising for Programmers on
DIRECTV Everywhere Platform Creating New Revenue Opportunity for the Industry

Business Wire

EL SEGUNDO, Calif. -- January 31, 2013

DIRECTV continues to make great strides toward evolving its DIRECTV Everywhere
service, with a new digital video ad insertion solution developed in
partnership with FreeWheel, the industry's leading video advertising
technology provider.

Through the new partnership, DIRECTV is investing in a core component of the
TV everywhere ecosystem, creating a new revenue stream for the platform, which
allows customers to access the most popular TV shows and movies anytime,
anywhere and on any device.

DIRECTV, its programming partners and advertisers will now be able to reach
customers through the big screen and on mobile devices to create a sustainable
advertising model on digital platforms. FreeWheel, which helps companies
profitably manage advertising and operations across multiple devices, will
play a key role in DIRECTV's design and implementation of their digital ad
insertion service scheduled to launch later this year.

"We are constantly looking for new ways to grow our DIRECTV Everywhere
platform with the best and most recent content available from top
programmers," said Tony Goncalves, senior vice president, Digital
Entertainment Products, DIRECTV. "Being able to offer our programming partners
seamless digital advertising will help us secure top content and provide our
customers with the most robust ‘everywhere’ product available. FreeWheel is a
leader in the industry with an expert management team and is widely used by
many programmers, making it a perfect match for DIRECTV."

“We are proud to welcome DIRECTV to our customer set, which includes over 70
percent of brands found in the standard cable television line-up,” said Doug
Knopper, co-founder and co-CEO of FreeWheel. “Our work with DIRECTV allows us
to continue our efforts to connect the largest content owners with the
broadest distributors to increase video syndication.”

In addition to the commercial agreement, DIRECTV has also taken an equity
position in FreeWheel. The investment will enable DIRECTV to have insight into
the product roadmap and industry evolution, as well as develop deeper
relationships with industry leaders and key partners.

For more information on DIRECTV Everywhere please visit


DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to more than35 million customers in the U.S. and
Latin America. In the U.S., DIRECTV offers its over 20 million customers
access to more than 185 HD channels and Dolby-Digital® 5.1 theater-quality
sound, access to exclusive sports programming such as NFL SUNDAY TICKET™,
Emmy- award winning technology and higher customer satisfaction than the
leading cable companies for 11 years running. DIRECTV Latin America, through
its subsidiaries and affiliated companies in Brazil, Mexico, Argentina,
Venezuela, Colombia, and other Latin American countries, leads the pay TV
category in technology, programming and service, delivering an unrivaled
digital television experience to more than 15 million customers. DIRECTV
sports and entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 42 percent interest in
Game Show Network. For the most up-to-date information on DIRECTV, please

About FreeWheel

FreeWheel manages the economics of content for the enterprise-class world of
entertainment, offering technical infrastructure for revenue rights management
and business operations, wrapped in advisory services. Founded and led by a
team of executives from the world’s leading technology companies, FreeWheel’s
solutions have already armed companies like AOL, ESPN, FOX, NBCUniversal, Sky,
Turner, and VEVO with the technology and services they need to profitably
scale their professional content across devices and revenue models. For more
information, visit Follow the company @FreeWheel.


Jade Ekstedt, 310-964-3429
Gerasimos Manolatos, 646-837-8695
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