ROAM and Publish the First Mobile Point of Sale Tracker of 2013

  ROAM and Publish the First Mobile Point of Sale Tracker of 2013

 Since its launch in October, the MPOS tracker has become a useful framework
    for not only segmenting players in terms of solution functionality and
 capability, but in helping to assess how these players are positioned in the
         market and where they are likely to evolve their solutions.

Business Wire

BOSTON -- January 31, 2013

New Year, New Tracker!, the premier source of news and commentary
on innovation in payments, and ROAM, a pioneer in the mobile POS space, today
published the first mobile point of sale tracker of the year. January 2013’s
report added five new players to the MPOS Pyramid. The new merchant facing
players are Citibank India, Handpoint,  Rêv COIN, Pay@Mobile and KWI Cloud 9.

Several players from prior months have also been updated. These include the
following 8 merchant facing players: iZettle, mPowa, MRL Posnet, Mswipe, NCR
Silver, Payleven, Shopkeep and VeriFone GlobalBay and 3 powered by suppliers,
Ezetap, ROAM and VeriFone GlobalBay.

Key insights from January’s report include:

  *MPOS players go fishing where the (more stable) fish are: The tens of
    millions of “non-employer” individuals (aka small businesses) worldwide
    remain an attractive target for everyone – the low hanging fruit that most
    players target since they represent the largest proportion of non-card
    accepting merchant.
  *MPOS is a magnet for investment dollars. MPOS has long been a mecca for VC
    investments, but the expansion of the space from micro-merchants and SMBs
    to Tier One merchants across a variety of use cases worldwide - has
    produced a large number of investments and investors focused on helping
    key players grab market share.
  *Switching costs equal sticky customers. Merchant-facing providers
    recognize that the path to a sticky customer is added functionality;
    usually integration with back or front office applications that go beyond
    basic card acceptance, which we said last month, is simply table stakes.
  *Integration is the problem to solve. Both NCR and ROAM unveiled business
    units dedicated to the one issue that becomes more problematic (and
    therefore a barrier to sales) as merchants get larger - integration.

In order to make the monthly updated easier to read, a new MPOS pyramid will
be created each month since it became very crowded to add all the players in
the same pyramid. January’s report can be found at:

If you would like to see who’s shifted or exited since the last update, each
report will have a “cheat sheet.” Past reports are easily accessible here.

In March, we will debut our MPOS ratings and assessment report, which will be
updated quarterly. We have distributed detailed survey forms, including client
references, to each Pyramid participant which will be reviewed, and fact
checked for accuracy. If you would like to participate or if you would just
like to send us comments on this report, please reach out to us at

About ROAM

ROAM helps merchants get to market quickly with secure, cost effective and
powerful mobile point of sale solutions, regardless of the technology
environment. ROAM’s “powered by” commerce platform provides the hardware
peripherals, applications, tools and services to channel partners who want
their merchant customers to realize the benefits of using mobile to reinvent
their interactions with their customers and to create new business
efficiencies. Founded in 2005, ROAM is a pioneer in the mobile POS space,
having produced and distributed the industry’s first secure reader and today
powers mobile point of sale solutions for many of the leading players in this
space, globally. A privately held U.S. corporation, ROAM is majority owned by
Ingenico (Euronext: FR0000125346 – ING), the world’s leading provider of
payment solutions. For more information, visit

About  is reinventing the way in which companies in payments share
relevant information about the initiatives that shape the future of commerce
and make news. This powerful B2B platform is the #1 site for the payments
industry by traffic and the premier source of information about “what’s next”
in payments. C-suite and VP level executives read it daily for these insights,
making the audience the most valuable in the industry. It provides
an interactive platform for companies to demonstrate thought leadership,
popularize products and, most importantly, capture the mindshare of global
decision-makers. It’s where the best minds and best content meet on the web.

Daniella Poeta M. Scott, 617-374-1332
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