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Jack in the Box® Founder’s Rock Star Past Inspires New Burger

  Jack in the Box® Founder’s Rock Star Past Inspires New Burger

 The Hot Mess Burger, the Chain’s Newest Menu Item, Debuts with 30-second Big
         Game Spot, Music Video, DIY Karaoke and Some Legendary Moves

                   Named after One Hit Wonder from the 80’s

Business Wire

SAN DIEGO -- January 31, 2013

It’s been more than 20 years since Jack Box, founder of Jack in the Box®, had
a one hit wonder. While the song, Hot Mess, may have only topped the charts
for two weeks in 1989, it was the inspiration for his newest burger creation
--  the Hot Mess Burger. The burger features a jumbo beef patty loaded with
spicy jalapeños, onion rings, and gooey pepper jack cheese, all served on
Jack’s classic Sourdough bread. Just like Jack’s days with his 80’s hair band
Meat Riot, the burger is fiery and awesome.

Jack in the Box Founder, Jack Box, and his 1980's hair band, Meat Riot.
(Photo: Business Wire)

Jack in the Box Founder, Jack Box, and his 1980's hair band, Meat Riot.
(Photo: Business Wire)

In the 30-second commercial, Jack is sharing the Hot Mess music video with his
son, Jack Jr., momentarily reliving his glory days surrounded by music
groupies. The burger buzz extends beyond the Big Game spot and Jack’s fifteen
minutes of rock star fame, celebrating music with the original Hot Mess music
video and audio coupons redeemable for two tacos by playing an original Hot
Mess Combo song. In addition, the Hot Mess song is part of a custom-curated
80’s Power Moves station on Pandora, and in steady rotation on jukeboxes in
the chain’s key markets. Limited-edition Meat Riot t-shirts are also available
for purchase online at HotMessBurger.com.

The Hot Mess Burger hits restaurants January 31^st, just in time for football
fans to devour with friends during one of the most highly anticipated sporting
and entertainment events of the year.

“Sunday’s Big Game has always been a very social, highly food-focused media
event for families and friends, which is the perfect backdrop for launching
this limited-time product inspired by Jack’s 80’s music roots,” said Nick
Fletcher, Divisional Vice President Marketing Communications, Jack in the Box.
“Fans know Jack as the irreverentfounder of Jack in the Box, but this is the
first time we reveal his short-lived career as a rock star.”

Reaching loyal, engaged consumers away from their TVs, the complete Hot Mess
Burger experience can be enjoyed at HotMessBurger.com. In addition to watching
the original music video, fans can play DIY karaoke by downloading lyrics and
remix stems; pack some digital heat with album covers, ringtones, and
wallpapers; and test their vocal chords and rhythm by playing Scream for Your
Burger.

To relive your favorite 80’s moments and share a piece of Jack’s rock star
past, visit www.HotMessBurger.com. You can also keep up on Jack’s daily
activities on Facebook.com/jackinthebox orwww.jackinthebox.com.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one of the
nation’s largest hamburger chains, with more than 2,200 restaurants in 21
states. Additionally, through a wholly owned subsidiary, the company operates
and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more
than 600 restaurants in 44 states, the District of Columbia and Canada. For
more information on Jack in the Box and Qdoba, including franchising
opportunities, visit jackinthebox.com or qdoba.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130131005262/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50548519&lang=en

Contact:

Remarq // 310-397-2233
Lauren Kay // Destin Judy
310-409-8754 // 859-913-6383
lauren@remarqinc.com // destin@remarqinc.com
 
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