Creation Of CMO Role Aimed At Driving Marketing Innovation

PR Newswire

NORTHFIELD, Ill., Jan. 31, 2013

NORTHFIELD, Ill., Jan. 31, 2013 /PRNewswire/ --Kraft Foods Group, Inc.
(NASDAQ: KRFT) today announced the appointment of Deanie Elsner to the newly
created role of Chief Marketing Officer, reporting directly to company CEO,
Tony Vernon. As the company's first CMO, Elsner will be responsible for
building on the strength of Kraft's unrivaled brands through the development
of world-class marketing and innovation that drives consumer engagement and
contributes to the company's volume and revenue growth.


"Kraft is focusing its resources and energies on leveraging our great brands,
people and innovation to drive growth," said Vernon. "Establishing the CMO
position will enable us to harness the power of these tremendous assets.
Deanie is uniquely qualified to pioneer this role given her success in
building some of the world's most iconic brands throughout her 20-year career
at Kraft."

Elsner most recently served as President of Kraft's Beverages business, where
she was responsible for the manufacturing, marketing and sales of Maxwell
House coffee, one of the company's billion-dollar brands, as well as Kool-Aid,
Capri Sun, Country Time, Crystal Light, Gevalia and Tassimo. Under her
leadership, the Beverages business achieved one of the most successful new
product introductions in Kraft's history with the launch of MiO, a liquid
water enhancer on pace to exceed $200 million in revenues.

Elsner previously managed Kraft Foods Inc.'s European coffee business, and is
credited with having orchestrated its turnaround while establishing a roadmap
for category success. Before that, she served in numerous brand-management
positions at the company. She has been with Kraft since 1992.

"I look forward to applying my knowledge of this business and its iconic
brands to market and deliver innovative products that are in sync with today's
consumer lifestyles," said Elsner.

Prior to joining Kraft, Elsner worked in sales for Procter & Gamble and
Johnson & Johnson. She earned a Bachelor's degree in marketing and
entrepreneurial studies from the University of Arizona and an MBA in marketing
and finance from the University of Chicago.

Replacing Elsner is Dino Bianco, who will serve as EVP and President of
Beverages and Canada. He most recently served as EVP and President, National
Businesses and Marketing Services. Bianco served as President of Kraft Canada
for seven years, during which he succeeded in driving strong and sustained
revenue and profit growth, building operational efficiency, enhancing customer
relations and achieving marketing excellence. Prior to running the Canadian
P&L, Bianco served in finance, marketing and sales roles for the company. His
beverage experience includes responsibility for the Retail Coffee business as
Director of Marketing and later as Vice President of Marketing with
responsibility for Beverages, Desserts, Grocery and Cereals. He has been with
Kraft since 1990.

Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest
consumer packaged food and beverage company, with revenues of approximately
$19 billion in 2011. Launched as a public and independent company on Oct. 1,
2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.
The company has an unrivaled portfolio of products in the beverages, cheese,
refrigerated meals and grocery categories. Its iconic brands include Kraft,
Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in
the U.S. and Canada have a passion for making the foods and beverages people
love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For
more information, visit and

SOURCE Kraft Foods Group

Contact: Leslie Sutton (media), +1-847-646-4538,, or
Christopher Jakubik, CFA (investors), +1-847-646-5494,
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