Etisalat and Pacific Controls to Offer ICT Based M2M Technology for Sustainable Development Across Middle East, Africa and Asia

Etisalat and Pacific Controls to Offer ICT Based M2M Technology for 
Sustainable Development Across Middle East, Africa and Asia 
DUBAI, UAE, Jan. 30, 2013 /CNW/ - Etisalat Group and Pacific Controls, the 
leading global automation company, today announced an agreement to jointly 
offer unique Machine-to-Machine based (M2M Technology) Sustainable Development 
applications and support to clients across Etisalat's footprint. This will 
bring environmentally beneficial, green IT to the Middle East, Africa and Asia 
covering fifteen countries in total. 
(Photo: http://photos.prnewswire.com/prnh/20130130/591244 ) 
The new agreement was signed at a press conference in Dubai by Khalifa Al 
Shamsi, Chief Digital Services Officer, Etisalat Group and Dilip Rahulan, 
Executive Chairman of Pacific Controls. 
The event was organised to coincide with a visit from the President of the GSM 
Association (GSMA) Mobile for Development Program, Mr Lawrence Yanovitch and 
the program's Managing Director Chris Locke. Sougata Nandi, Chief Executive 
Officer at Pacific Controls, Ahmed bin Ali, Senior Vice President Corporate 
Communications - Etisalat Group, Abdulla Hashim, Senior Vice President 
Business Solutions - Etisalat UAE, Dr Shane Rooney, Vice President 
Machine-to-Machine, Zakarya Alashek Ag. Senior Manager/PM-Mobility Solutions 
and M2M and other senior management representatives were present for the 
signing. 
"This partnership brings a unique offering that utilizes ICT to deliver 
sustainable development. It leverages M2M technology to deliver managed energy 
services and business intelligence in real time, which helps to reduce a 
company's carbon footprint. We are delighted to be working with Pacific 
Controls on such a positive goal which shows how mobile and ICT can tangibly 
benefit the communities in which we live, work and play," said Khalifa Al 
Shamsi, Chief Digital Services Officer at Etisalat Group. 
He continued: "Energy consumption today is at an all-time high, leading to 
increased ecological and environmental pressure to reduce energy consumption 
and carbon emissions. As a leader in the telecommunications industry, Etisalat 
is well positioned to spearhead this initiative in alliance with Pacific 
Controls, leveraging technologies like M2M to effectively reduce the carbon 
footprint of the UAE. With this agreement, we are now also able to expand our 
carbon reduction efforts across our 15 markets." 
Dilip Rahulan, Executive Chairman of Pacific Controls said, "Mankind is facing 
unprecedented challenge of Climate Change. Pacific Controls' Enterprise City 
Management Platform, coupled with Etisalat's extensive mobile network 
coverage, has already manifested that ICT can save the climate at the speed of 
light. Facilities are reducing their energy costs and carbon footprint by up 
to 30% through the Energy Star programme that requires only a few days to 
implement. With real time profiling of energy consumptions, participating 
organizations are now able to report on their carbon footprint online," 
The agreement aims to reduce the carbon footprint of companies across the 
Middle East, Asia and Africa, and was launched in the UAE in December 2011 as 
the "Emirates Energy Star". Since its launch, the programme has eliminated 
more than 5,000 tons of CO2 emissions in the UAE, achieved purely through 
active 24X7 Monitoring and Control of the heating, ventilation, and air 
conditioning (HVAC) equipment across 50 participating facilities, constituting 
an overall built-up space in excess of 9 million sq. ft. 
The overall goal of the Emirates Energy Star programme is to reduce the carbon 
emissions of the UAE by 20% by 2020. The programme combines the strength of 
Galaxy software platform, Global Command Control Centre, Subject Matter 
Experts and Mobile Network to reduce operating costs of facilities. 
Some of the additional benefits offered via the programme is creating business 
intelligence through data collected and analysed from thousands of devices 
connected across buildings. 
About Pacific Controls: 
Pacific Control Systems (PCS) provides ICT enabled managed services and 
converged engineering solutions for buildings and infrastructure projects 
globally. PCS has pioneered the technology for Smart Cities in which buildings 
and infrastructure are managed centrally to increase sustainability, 
leveraging the ICT infrastructure of telecom operators around the world. 
http://www.pacificcontrols.net 
About Etisalat: 
Strong commitment to excellence and innovation has seen Etisalat become one of 
the world's fastest-growing telecom groups, rapidly expanding across Asia and 
Africa. Its UAE operations, strategically located at the crossroads of East 
and West, enables Etisalat to be the major hub in the Middle East for 
Internet, voice, broadcast, roaming and corporate data services. Etisalat has 
been recognised as 'Best Operator' 10 times since 2006 and 'Best Wholesale 
Provider' four times in the last three years. Servicing over 130 million 
customers in 15 countries Etisalat continues to reach out to new customers and 
markets. 
JUMANA AMAN, +971-4-2833655,jumana@watermelonme.com 
SOURCE: Pacific Control Systems 
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