Acquity Group Taps Former SapientNitro Exec David Chang as SVP of Digital
Strategy, Marketing and Creative
Industry veteran David Chang joins Acquity Group to grow the agency's
strategic capabilities in elevating brands, acquiring customers and creating
engaging digital experiences.
CHICAGO, Jan. 30, 2013
CHICAGO, Jan. 30, 2013 /PRNewswire/ -- Acquity Group (NYSE AMEX: AQ), a
leading digital agency, announced today it has appointed David Chang as Senior
Vice President of Digital Strategy, Marketing and Creative services. Chang
will lead a team of 150+ digital experts in driving exceptional business
results for Acquity Group's growing client base.
With 16 years of experience at SapientNitro across multiple global
geographies, Chang has delivered digital marketing and eCommerce solutions for
leading retail, consumer products and telecommunications brands. During his
tenure, he grew some of the company's largest clients and strongest brands by
staying highly focused on solving strategic business challenges. His
background in growing high-performing teams will be instrumental in his role
at Acquity Group.
"Our ability to attract and retain the world's best talent is the driving
force behind Acquity Group's success in the digital services industry," said
Jay Dettling, President, North American Services at Acquity Group. "David's
experience in building long-lasting client relationships through the delivery
of integrated marketing, creative and technology services will enable us to
further expand our business and provide a highly differentiated offering."
The addition of Chang to Acquity Group's leadership team reinforces the
company's focus on elevating brands, acquiring customers and creating engaging
digital experiences for B2C and B2B clients through its Brand eCommerce
"I am excited to join a team of such remarkably talented people," said Chang.
"We are uniquely positioned with the expertise, scale and agility to help
clients acquire, convert and retain customers in innovative and memorable
To find out more about Acquity Group's innovative technical and creative
eCommerce solutions or careers with the company, visit www.acquitygroup.com.
About Acquity Group
Acquity Group is a leading global Brand eCommerce™ and digital marketing
company, creating award-winning digital experiences for global brands. Our
multi-disciplinary approach brings together strategy, design, and technology
to create unique brand experiences that build firm customer relationships.
Acquity Group works with leading brands like Adobe, AT&T, General Motors,
Motorola, and Saks Fifth Avenue through offices in North America and Asia. To
define a unique perspective for your business, contact Acquity Group at
Walker Sands Communications
(312) 267 2939
SOURCE Acquity Group LLC
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