National Grid and Simple Energy Team Up to Deliver Advanced, Real-Time Customer Engagement

    National Grid and Simple Energy Team Up to Deliver Advanced, Real-Time
                             Customer Engagement

Company will provide energy engagement platform for 15,000 customers in
Worcester, Mass.

PR Newswire

BOULDER, Colo., Jan. 30, 2013

BOULDER, Colo., Jan. 30, 2013 /PRNewswire/ -- Today, Simple Energy announced
that it was chosen for National Grid's smart grid pilot with the goal of
delivering advanced, real-time customer engagement. National Grid's pilot
program will work to combine the nation's best technology and energy companies
to create an innovative energy system for 15,000 customers in Worcester, Mass.

The National Grid pilot strives to create the future of energy consumption and
conservation using advanced energy solutions. Simple Energy will offer its
online and mobile energy-saving game to support community-based smart grid
implementation, energy efficiency, and demand response using leading
behavioral science and cutting-edge technology.

"National Grid has long been a leader inenergy efficiency, delivering both
traditional and innovativeenergy efficiency solutions to its millions of
customers. We are honored to be selected for this pilot and hope to deliver
significant energy savings to its customers," said Yoav Lurie, CEO and
co-founder of Simple Energy.

The teams selected for the pilot by National Grid will provide customers with
smart meters, advanced communications technologies, in-home energy management
tools, devices for electric system automation, as well as customer outreach
and education, project management, integration and evaluation.

"Simple Energy's customer engagement platform is designed to use
micro-targeted messaging to customers to motivate them to save energy in a
more real-time way than traditional approaches," said Ed White, vice
president, Customer Strategy for National Grid. "The company also has
significant experience and success in delivering community-based programs and
peak load reduction for major utilities across the country. We look forward to
the energy savings and customer value this platform and engagement approach
hopes to produce."

The Simple Energy platform helps users understand their energy use with
actionable insights and compelling motivations based on behavioral science.
The Simple Energy platform normalizes customer's energy usage, allowing
participants to compare with friends. In addition, customers can form teams in
order to compete on behalf of a cause they support, such as a school or
community organization.

About Simple Energy
Simple Energy uses social advanced behavioral science to change how people
save energy and how utilities engage their customers. Simple Energy's customer
engagement platform and applications combine leading behavioral science
research and social game mechanics that encourage energy efficiency.
Participants in Simple Energy programs compare their real energy usage with
their friends and neighbors, making energy efficiency social, fun, and simple.
For more information visit:

About National Grid
National Grid (LSE: NG; NYSE:NGG) is an electricity and gas company that
connects consumers to energy sources through its networks. The company is at
the heart of one of the greatest challenges facing our society - to create
new, sustainable energy solutions for the future and developing an energy
system that underpins economic prosperity in the 21st century. National Grid
holds a vital position at the center of the energy system and it 'joins
everything up'.

In the northeast US, we connect more than seven million gas and electric
customers to vital energy sources, essential for our modern lifestyles. In
Great Britain, we run the gas and electricity systems that our society is
built on, delivering gas and electricity across the country.

National Grid delivers electricity to more than 3 million customers in
Massachusetts, New York and Rhode Island. It manages the electricity network
on Long Island under an agreement with the Long Island Power Authority (LIPA),
and owns over 4,000 megawatts of contracted electricity generation, providing
power to over one million LIPA customers. It is the largest distributor of
natural gas in northeastern U.S., serving more than 3 million customers in New
York, Massachusetts and Rhode Island.

SOURCE Simple Energy

Contact: Jill Thompson, +1-720-833-5921 (o), +1-720-438-8289 (m),
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