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Atmel Joins EEMBC to Participate in Microcontroller Benchmark Development and to Advocate Low Power Embedded Design

Atmel Joins EEMBC to Participate in Microcontroller Benchmark Development and
                    to Advocate Low Power Embedded Design

PR Newswire

EL DORADO HILLS, Calif., Jan. 30, 2013

EL DORADO HILLS, Calif., Jan. 30, 2013 /PRNewswire-USNewswire/ -- The Embedded
Microprocessor Benchmark Consortium (EEMBC®) today announced that Atmel®
(NASDAQ: ATML), a leader in microcontroller and touch solutions, has joined
the consortium's Automotive/Industrial subcommittee. Within this subcommittee,
working groups are defining and developing benchmarks targeting low-power
automotive applications and ultra-low power portable electronics
applications. Atmel's membership in EEMBC will allow the company to utilize
these benchmarks, as well as EEMBC CoreMark®, to validate and publicize the
performance of its microcontrollers.

EEMBC was formed in 1997 to develop meaningful performance benchmarks for the
hardware and software used in embedded systems. EEMBC benchmarks help ensure
predictable performance of embedded processors and systems in a range of
applications and disciplines. In addition to the benchmarks currently in
development, the Automotive/Industrial subcommittee supports the
industry-standard benchmark suite called AutoBench, currently in use within
thousands of companies and universities worldwide.

"As a leading microcontroller and touch solutions provider, Atmel is a
valuable addition to our membership and our new ultra-low power benchmark
working group," said Markus Levy, EEMBC President. "Atmel's expertise in this
industry will help ensure that our new benchmarks appropriately measure the
performance and energy consumption of microcontrollers."

"Development of a validated method for measuring microcontroller performance,
power, and energy is a critical industry need. Currently, most vendors use a
variety of benchmarks and workloads to establish their metrics, making it
impossible to reliably and consistently compare microcontroller solutions,"
said Peter Jones, Vice President of the Microcontroller & Touch Business Units
for Atmel Corporation. "We look forward to contributing our expertise to help
EEMBC standardize its new energy-related benchmarks. Our work together will go
a long way towards helping our customers understand their ultra-low power
applications."

About EEMBC
EEMBC, the Embedded Microprocessor Benchmark Consortium, is a non-profit
organization that develops industry-standard benchmarks to test embedded
processors and systems such as smart phones and network firewall appliances.
EEMBC's benchmark development work is supported by yearly member dues and
license fees. Further information is available at www.eembc.org.

EEMBC, CoreMark, and BrowsingBench are registered trademarks of the Embedded
Microprocessor Benchmark Consortium. All other trademarks appearing herein are
the property of their respective owners. For more information, visit
www.eembc.org.

About Atmel
Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and
manufacture of microcontrollers, capacitive touch solutions, advanced logic,
mixed-signal, nonvolatile memory and radio frequency (RF) components.
Leveraging one of the industry's broadest intellectual property (IP)
technology portfolios, Atmel is able to provide the electronics industry with
complete system solutions focused on industrial, consumer, communications,
computing and automotive markets.

EEMBC, CoreMark, and BrowsingBench are registered trademarks of the Embedded
Microprocessor Benchmark Consortium. All other trademarks appearing herein are
the property of their respective owners.

SOURCE Embedded Microprocessor Benchmark Consortium (EEMBC)

Website: http://www.eembc.org
Contact: Markus Levy, EEMBC, +1-530-672-9113, markus.levy@eembc.org