BloomReach Named as a Red Herring Top 100 Global Award Winner

BloomReach Named as a Red Herring Top 100 Global Award Winner 
Red Herring Lists BloomReach as a Top 100 Global Award Winner Months
After Naming the Company a 2012 Red Herring Top 100 North America
MOUNTAIN VIEW, CA -- (Marketwire) -- 01/30/13 --   BloomReach,
creators of big data marketing applications, today announced it has
been selected as a 2012 Red Herring Top 100 Global award winner. The
Red Herring Top 100 Global award recognizes the leading private
companies from North America, Europe, and Asia, celebrating these
startups' innovations and technologies across their respective
Red Herring's Top 100 Global list has become a mark of distinction
for identifying promising new companies and entrepreneurs. Red
Herring editors were among the first to recognize that companies such
as Facebook, Twitter, Google, Yahoo, Skype,, YouTube,
and eBay would change the way we live and work.  
"It's a mark of distinction to be recognized as a Red Herring Top 100
Global award winner, and to be identified as one of the most
innovative startups on the globe," said Raj De Datta, CEO and
co-founder of BloomReach. "We officially launched in Silicon Valley
in February 2012, after spending three years in stealth mode, with
some of the brightest minds from companies like Google, Cisco and
Facebook. It was a huge honor to be recognized as a 2012 Red Herring
Top 100 North America Startup three months after launching, and now
we're thrilled to be internationally recognized."  
"Choosing the companies with the strongest potential was by no means
a small feat," said Alex Vieux, publisher and CEO of Red Herring.
"After rigorous contemplation and discussion, we narrowed our list
down from hundreds of candidates from across Global to the Top 100
Winners. We believe BloomReach embodies the vision, drive and
innovation that define a successful entrepreneurial venture.
BloomReach should be proud of its accomplishment, as the competition
was the strongest it has ever been." 
Red Herring's editorial staff evaluated the companies on both
quantitative and qualitative criteria, such as financial performance,
technology innovation, management quality, strategy, and market
penetration. This assessment of potential is complemented by a review
of the track record and standing of startups relative to their peers,
allowing Red Herring to see past the "buzz" and make the list a
valuable instrument of discovery and advocacy for the most promising
new business models from around the world. 
About BloomReach
 BloomReach's big data marketing applications drive
revenue by consuming web wide and site data to interpret consumer
demand and deliver relevant user experiences on any marketing
channel. BloomReach's two unique big data marketing applications --
BloomSearch for natural search customer acquisition and BloomLift to
increase advertising ROI -- are built on BloomReach's signature
technology, the Web Relevance Engine (WRE). The WRE analyzes consumer
interactions across billions of pages, leverages the web's collective
intelligence, and incorporates machine learning to predict demand and
deliver relevant content such as enhanced landing pages, intuitive
alternative navigation, or social trends. 
BloomReach is headquartered in Mountain View, CA and is backed by
investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures.
For more information, please visit  
For media inquiries, contact: 
Samuel Moore 
Atomic PR in San Francisco 
(415) 593-1400 
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