BlackBerry 10: Re-designed, Re-engineered, and Re-invented

BlackBerry 10: Re-designed, Re-engineered, and Re-invented 
BlackBerry 10 Platform Launches on Two New Smartphones 
WATERLOO, ONTARIO -- (Marketwire) -- 01/30/13 -- BlackBerry(R)
(NASDAQ:RIMM)(TSX:RIM) today launched BlackBerry(R) 10, the
re-designed, re-engineered, and re-invented BlackBerry platform that
creates a new and unique mobile computing experience. Available on
two new LTE-enabled smartphones, the BlackBerry(R) Z10 (all-touch)
and BlackBerry(R) Q10 (touch with physical keyboard) smartphones
powered by BlackBerry 10 offer you a faster, smarter and smoother
experience than any other BlackBerry you have used before.  
BlackBerry unveiled the new BlackBerry Z10 and BlackBerry Q10
smartphones at events held simultaneously in New York, Toronto,
London, Paris, Dubai, and Johannesburg.  
"Today sees a re-invented BlackBerry launching an entirely new mobile
experience," said Thorsten Heins, President and CEO of BlackBerry.
"We are thrilled to be introducing BlackBerry 10 on the new
BlackBerry Z10 and BlackBerry Q10 smartphones, to deliver a faster,
smarter experience that continuously adapts to your needs. Every
feature, every gesture, and every detail in BlackBerry 10 is designed
to keep you moving." 
Highlights of BlackBerry 10  
BlackBerry 10 is a robust and reliable platform that is smooth and
responsive. It has a modern design and a gesture-based interface that
is highly discoverable. It is designed to support, learn, and adapt
to the way you work and share with features like: 

--  The ever present BlackBerry(R) Hub, which is a single place to manage
    all your conversations whether personal or work email, BBM(TM) messages,
    social media updates or notifications, and the ability to "peek" into
    the BlackBerry Hub from anywhere, so you're always only one swipe away
    from what matters to you. 
--  BlackBerry(R) Flow, where the BlackBerry 10 experience excels by
    enabling features and apps to flow seamlessly together, helping you
    complete the task at hand effortlessly and efficiently. For example, you
    can tap on an attendee listed for a meeting to see their latest tweet or
    LinkedIn profile. Or tap the thumbnail of a picture you just took to
    launch the Picture editor and quickly apply a transformation or filter,
    then instantly share it with your contacts. 
--  A keyboard that understands and adapts to you, that learns what words
    you use and how you use them, then offers them up to you so you can type
    faster and more accurately. 
--  BBM (BlackBerry(R) Messenger), which allows you to share things with the
    people that matter to you in an instant. BBM in BlackBerry 10 includes
    voice calling and video chat, and introduces the ability to share your
    screen with another BlackBerry 10 contact. 
--  BlackBerry(R) Balance(TM) technology, which elegantly separates and
    secures work applications and data from personal content on BlackBerry
--  Time Shift, an astonishing camera feature that lets you capture a group
    shot where everyone is smiling with their eyes wide open. Story Maker,
    which lets you bring a collection of photos and videos together, along
    with music and effects, to produce an HD movie that you can instantly
--  The new BlackBerry 10 browser, which sets the industry benchmark for
    HTML5 support on smartphones, is incredibly fast. Scrolling or zooming
    is fluid and responsive. The browser includes many advanced features,
    supports multiple tabs, lets you browse sites privately, includes a
    reader mode, and integrates with the platform for easily sharing
--  BlackBerry(R) Remember, which combines memos, tasks and much more into a
    single experience. It helps you organize and manage information you have
    on your smartphone around projects or ideas, letting you collect content
    such as websites, emails, photos, documents, and other files, and then
    like a To-Do list, lets you create tasks, assign due dates, and track
    your progress. If your BlackBerry 10 smartphone is set up with a work
    account, your Microsoft(R) Outlook(R) Tasks will automatically be
    wirelessly synced with BlackBerry Remember. If you have configured an
    Evernote account with your smartphone, BlackBerry Remember will sync
    Evernote workbooks as well.  
--  BlackBerry(R) Safeguard technology that helps protect what is important
    to you, and the business you work for.  
--  Built-in support for Microsoft Exchange ActiveSync(R) so your BlackBerry
    Z10 or BlackBerry Q10 smartphone can be simply connected and managed as
    other ActiveSync devices in a company, or enabled with BlackBerry(R)
    Enterprise Service 10 to gain secure access to work email, "behind the
    firewall" applications and data, and benefit from other security and
    enterprise mobility management features. 
--  The BlackBerry(R) World(TM) storefront, which now includes 70,000
    BlackBerry 10 apps and one of the most robust music and video catalogs
    in mobile today - with most movies coming to the store the same day they
    are released on DVD. In addition, Facebook, Twitter, LinkedIn and
    Foursquare apps for BlackBerry 10 are preinstalled, and BlackBerry 10
    customers will have access to leading applications from across the
    globe. Leading application providers including Disney, Cisco,
    Foursquare, Skype and Rovio have committed to the platform.

"At Foursquare, we are extremely excited to launch our new BlackBerry
10 application and to continue developing on the platform," said
Dennis Crowley, Co-Founder and CEO of Foursquare. "Our team built the
app just for BlackBerry 10, and the result is an amazing Foursquare
Explore experience to help people around the world make the most of
where they are."  
"We're delighted to bring Angry Birds Star Wars to BlackBerry fans
around the world," said Petri Jarvilehto, EVP of Games, at Rovio.
"It's a great platform that gives a fantastic gaming experience, so
fans can experience the struggle of Rebel Birds vs. Imperial Pigs to
the fullest!" 
"Bringing Where's My Water? and Where's My Perry? to BlackBerry 10
smartphones will introduce some of Disney's most popular mobile games
to new audiences," said Tim O'Brien, VP of Business Development,
Disney Games. "The new BlackBerry 10 platform is an exciting
opportunity to expand Disney's network of mobile players." 
"We're proud to extend Cisco's WebEx technology to the BlackBerry 10
platform letting customers of any size join, start, view content, and
stay connected to WebEx meetings right from their BlackBerry 10
smartphone," said Raj Gossain, Vice President of Product Management,
Cloud Collaboration Applications Technology Group at Cisco. "Our
customers access Cisco collaboration capabilities, such as instant
messaging, IP voice calling and conferencing on BlackBerry
smartphones to stay connected anywhere, anytime, and with anyone. RIM
and Cisco have worked together to develop an application that is user
friendly and meets the needs of our global customers." 
"We are excited about our plans to bring Skype to smartphones running
the brand new BlackBerry 10 platform," said Bob Rosin, VP & GM of
Business Development for Microsoft's Skype division. "We are working
closely with BlackBerry to ensure Skype runs great on BlackBerry 10
devices. This will give BlackBerry 10 users a great Skype experience,
including free voice and video calling, sending instant messages and
text messages, sharing photos, videos and files, and calling to
landlines and mobiles at Skype's low rates." 
BlackBerry Z10 and BlackBerry Q10 Smartphones  
The new BlackBerry 10 smartphones are elegant and distinctive, and
the fastest, most advanced BlackBerry smartphones yet. They feature
1.5 Ghz dual core processors with 2GB of RAM, 16GB of internal
storage, and an expandable memory card slot. They include the latest
enhancements in high density pixel and screen technology to display
clear, sharp, and incredibly vivid images. Both feature a micro HDMI
out port for presentations, and advanced sensors such NFC (near field
communications) to support mobile payments and the exchange of
information with a tap of the smartphone. They also have a removable
Models of the BlackBerry Z10 and BlackBerry Q10 will be available
from carriers to support their respective 4G LTE or HSPA+ networks,
and all the available models include connectivity support for global
roaming. The BlackBerry Z10 and BlackBerry Q10 smartphones will also
each come in White and Black. For more information about the new
BlackBerry Z10 and BlackBerry Q10 smartphones powered by BlackBerry
10 please visit 
A range of accessories for the new BlackBerry 10 smartphones,
including the new BlackBerry(R) Mini Stereo Speaker as well as a
variety of carrying and charging solutions including a unique charger
that provides on-the-go charging, will be available from select
carriers and retailers.  
Pricing and Availability  
Worldwide, we have several key markets that are revealing pricing and
availability today, including the UK, Canada and UAE.  

--  In the UK, the BlackBerry Z10 will be available beginning tomorrow on
    pay monthly contracts and pre-pay plans from EE, O2, Vodafone, Phones
    4u, BT, 3UK and the Carphone Warehouse. BlackBerry Z10 smartphones will
    be available fully subsidized on competitive monthly pay contracts.
    Price points will vary according to carriers and retail partners. 
--  In Canada, the BlackBerry Z10 will be available on February 5th. Pricing
    will vary by carrier partner, but it will retail for around $149.99 on a
    3 year contract. 
--  In the UAE, the BlackBerry Z10 will be available on February 10th.
    Pricing will vary by carrier partner, but unsubsidized it will retail
    for AED 2,599. 
--  In the U.S. market, we expect availability with most carriers for the
    BlackBerry Z10 to be in March. Today, U.S. carriers will start
    announcing pre-registration and price plans. 

Many of our global partners have already launched or will be
launching pre-registration and pre-order sites today.  
We expect the first global carriers to launch the BlackBerry Q10 in
April. We will announce new pricing and availability information as
carriers roll-out around the world.  
About BlackBerry  
A global leader in wireless innovation, BlackBerry(R) revolutionized
the mobile industry when it was introduced in 1999. Today, BlackBerry
aims to inspire the success of our millions of customers around the
world by continuously pushing the boundaries of mobile experiences.
Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates
offices in North America, Europe, Asia Pacific and Latin America.
BlackBerry is currently listed on the NASDAQ Stock Market
(NASDAQ:RIMM) and the Toronto Stock Exchange (TSX:RIM) (Ticker
symbols to change to NASDAQ: BBRY and TSX: BB on February 4, 2013).
For more information, visit 
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including those described in the "Risk Factors" section of RIM's
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Media Contact:
BlackBerry Media Relations
+1 519 597-7273 
Investor Contact:
BlackBerry Investor Relations
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