Hitachi Data Systems Ranks No. 1 in Capacity Shipments for Mainframe Storage

  Hitachi Data Systems Ranks No. 1 in Capacity Shipments for Mainframe Storage

Company Showcases New Mainframe Support for Hitachi Flash Accelerated Storage
     and Unparalleled Cost Savings for Mainframe Customers at SHARE 2013

SHARE 2013

Business Wire

SANTA CLARA, Calif. -- January 30, 2013

Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi,
Ltd., (TSE: 6501), today announced that it has shipped more storage capacity
into mainframe environments than any other supplier during the first 9 months
of 2012, according to IDC's WW Quarterly Disk Storage Systems Tracker, 3Q2012.
The top ranking complements the company’s new mainframe support for Hitachi
Accelerated Flash storage, designed for the most demanding enterprise
workloads and extended endurance. HDS will showcase its new enterprise-class,
solid state storage options, and its industry-leading virtualization and
tiered storage capabilities for mainframe customers in Booth 303 at SHARE
2013, February 3-8, at the Hilton San Francisco Union Square Hotel in San
Francisco, Calif. With these capabilities and the Hitachi Data Systems
framework for Storage Economics, attendees will learn how to analyze their
costs to achieve maximum return on their mainframe storage investments.

“With an increasing number of enterprises seeing real performance benefits
from introducing solid state drives into their storage environments, it makes
perfect sense for these same enterprises to expand their use of solid state to
their mainframe storage systems,” said Eric Sheppard, research director, IDC
Storage. “Hitachi Accelerated Flash support for mainframe, combined with the
company's well established presence in the mainframe storage market, puts HDS
in an excellent position to help its customers make just such a move.”

According to Claus Mikkelsen, chief scientist, Hitachi Data Systems, “In
today’s financial climate, customers need to understand where their costs and
potential savings are more than ever, which is exactly what our Storage
Economics framework helps them do. Using the HDS Storage Economics approach,
major HDS customers have been able to optimize storage expenditures to achieve
year-on-year cost reductions of 30% for 4 years, even while experiencing
40-60% annual growth. We expect these impressive savings will only be
accelerated by greater adoption of Hitachi Accelerated Flash storage and our
advanced tiering software.”

Now available for use with mainframe storage, the new Hitachi Accelerated
Flash storage announced in November 2012, is the first enterprise-class, solid
state storage option built from the ground up. Built with the unique Hitachi
embedded flash controller and MLC flash memory, it delivers superior
performance over single-level cell (SLC) devices, and lowers bit costs over
multi-level cell (MLC) flash based SSDs.

Additional enhancements that Hitachi Data Systems will showcase for the
mainframe market include Hitachi Dynamic Tiering for advanced internal and
external virtualization. This multi-layered tiering strategy now supports up
to three storage tiers and more flexible policy controls than other industry

Hitachi Data Systems also announced that Hitachi, Ltd. and International
Business Machines (IBM) Corporation have successfully completed joint testing
of both Hitachi Virtual Storage Platform (VSP) FICON mainframe storage
compatibility and integration testing of Hitachi Universal Replicator and IBM
GDPS/PPRC HyperSwap® for advanced business continuity and disaster recovery
deployments.These test results confirm that Hitachi Data Systems delivers the
storage performance and availability, which is critical for the most demanding
business continuity and disaster recovery scenarios, while making it easier
for mainframe customers to install Hitachi Data Systems and IBM products in
their IT environments.

SHARE 2013: Hitachi Data Systems Educates Attendees on Saving Storage
Virtualization Costs

SHARE is the premier training and networking event for the mainframe industry
dedicated to the development of enterprise IT professionals for the betterment
of their organizations. Attendees of the Hitachi Data Systems booth (#303)
will view presentations and engage with company representatives. HDS is a
silver sponsor of the event and HDS executives will lead the following
breakout sessions:

Session: “Tiered DISK Storage Panel with HDS, IBM, and EMC”
Panelist: William Smith, Americas product manager, HDS
Date / Time: Tuesday, February 5, 11:00 – 12:15 p.m. PST

Session: “Hitachi Dynamic Tiering - Storage Tiering for the Mainframe”
Presenter: William Smith, Americas product manager, Enterprise Storage, HDS
Date / Time: Tuesday, February 5, 3:00 – 4:00 p.m. PST

Session: “Hitachi VSP Update and Directions”
Presenter: William Smith, Americas product manager, Enterprise Storage, HDS
Date / Time: Wednesday, February 6, 3:00 – 4:00 p.m.  PST

Session: “Lunch and Learn: IBM® System z® High Performance FICON® (zHPF) on
Hitachi Virtual Storage Platform”
Presenter: Steve Rice, master performance consultant, Mainframe Storage, HDS
Date / Time: Thursday, February 7, 12:15 – 1:15 p.m. PST

Session: “The Dollars and SENSE of Mainframe Storage and Virtualization”
Presenter: Claus Mikkelsen, chief scientist, HDS
Date / Time: Thursday, February 7, 1:30 – 2:30 p.m. PST

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About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services
and solutions that deliver compelling customer ROI, unmatched return on assets
(ROA) and demonstrable business impact. With a vision that IT must be
virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems
offers solutions that improve IT costs and agility. With approximately 5,900
employees worldwide, Hitachi Data Systems does business in more than 100
countries and regions. Hitachi Data Systems products, services and solutions
are trusted by the world’s leading enterprises, including more than 70 percent
of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi
Data Systems believes that data drives our world – and information is the new
currency. To learn more, visit:

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global
electronics company with approximately 320,000 employees worldwide. Fiscal
2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen
($117.8 billion). Hitachi is focusing more than ever on the Social Innovation
Business, which includes information and telecommunication systems, power
systems, industrial, transportation and urban development systems, as well as
the sophisticated materials and key devices that support them. For more
information on Hitachi, please visit the company's website at

© Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a
trademark or registered trademark of Hitachi, Ltd. Innovate With Information
is a trademark or registered trademark of Hitachi Data Systems Corporation.
IBM, HyperSwap, FICON, System z are trademarks or registered trademarks of
International Business Machines Corporation., All other trademarks, service
marks, and company names are properties of their respective owners.


Hitachi Data Systems
Melissa Rossiter, 408-970-4849
Lois Paul & Partners
Brandi Ellerbee, 512-638-5327
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