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Morgan Stanley Wealth Management Launches Perspectives in Philanthropy, Vol. 9, “Athletes and Entertainers Giving Back”



  Morgan Stanley Wealth Management Launches Perspectives in Philanthropy, Vol.
  9, “Athletes and Entertainers Giving Back”

Showcases eleven celebrities who have established nonprofits

Business Wire

NEW YORK -- January 30, 2013

Morgan Stanley (NYSE: MS) is pleased to announce the publication of its latest
issue of Perspectives in Philanthropy, Vol. 9, “Athletes and Entertainers
Giving Back”, a quarterly journal that redefines charitable giving in
meaningful and effective ways.

The featured athletes and entertainers describe how they chose their
philanthropic causes, the outcomes they hope to accomplish and the lessons
they have learned from running nonprofits. The nonprofits featured include the
Amy Winehouse Foundation, Yum-o! (founded by Rachael Ray), HealthCorps
(co-founded by Dr. Oz), the Shawn Carter Scholarship Foundation (co-founded by
JAY-Z), The Hawn Foundation (founded by Goldie Hawn), the Christopher and Dana
Reeve Foundation, Every Mother Counts (founded by Christy Turlington Burns),
Teammates for Kids (founded by Garth Brooks), the Connecticut Sports
Foundation (founded by John Ellis), the Allan Houston Legacy Foundation and
the Rob Dyrdek Foundation.

According to Melanie Schnoll Begun, Managing Director and Head of Philanthropy
Management at Morgan Stanley Private Wealth Management, “While instant name
recognition has its benefits, nonprofits face challenges every day with or
without a celebrity spokesperson. In our practice, we assist nonprofits and
their funders on how to handle the challenges, like fundraising and board
development, so that their efforts lead to impactful and purposeful
philanthropy.”

All of the celebrities and their families are passionate about putting an
actionable plan in place to benefits others. Christy Turlington Burns, the
founder of Every Mother Counts and a global maternal health advocate, said,
“I’m always grateful for the opportunity to spotlight the issue of maternal
mortality in an effort to engage new audiences in the fight to improve the
health and well-being of girls and women.” Another article describes how Mitch
Winehouse came to honor his daughter’s musical legacy by establishing a
foundation that supports children’s jazz programs in New Orleans. Rachael Ray
draws parallels between cooking at an early age with her mother and the
creation of Yum-o!, a nonprofit that empowers children and their families to
develop healthy relationships with food and cooking.

“Morgan Stanley recognizes the need and importance for clients to incorporate
giving into their wealth management plans,” said Steven Rosandich, Vice
President of Philanthropy Management at Morgan Stanley Private Wealth
Management. “We are committed to helping clients unlock their philanthropic
passion and create personal generosity plans that might include creating a
private foundation or public charity.”

View Perspectives in Philanthropy, Vol. 9, “Athletes and Entertainers Giving
Back” at
http://www.morganstanleyfa.com/public/projectfiles/perspectives_in_philanthropy_volume_9/index.html.

Morgan Stanley Philanthropy Management offers philanthropic advisory services
to wealthy individuals, families, foundations and nonprofit organizations. Ms.
Schnoll Begun and Mr. Rosandich are the editors of Perspectives in
Philanthropy, a quarterly journal highlighting stories of generosity from
valued clients, financial advisors and a broad bandwidth of opinions from
recognized professional in the philanthropic field.

Morgan Stanley Wealth Management, a global leader, provides access to a wide
range of products and services to individuals, businesses and institutions,
including brokerage and investment advisory services, financial and wealth
planning, credit and lending, cash management, annuities and insurance,
retirement and trust services.

Morgan Stanley Private Wealth Management is dedicated to serving
ultra-high-net-worth individuals, families and their foundations. Founded in
1977, Morgan Stanley Private Wealth Management has been committed to helping
its clients preserve and grow their financial, family and social capital for
over 30 years.

Morgan Stanley is a leading global financial services firm providing a wide
range of investment banking, securities, investment management and wealth
management services. The Firm's employees serve clients worldwide including
corporations, governments, institutions and individuals from more than 1,200
offices in 43 countries. For further information about Morgan Stanley, please
visit www.morganstanley.com.

©2013 Morgan Stanley Smith Barney LLC. Member SIPC.

CRC 601989 01/13

Contact:

Media Relations
Morgan Stanley
Christy Jockle, 914-225-6827
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