Jamba Juice Supports Customers' Weight Management Goals With Fit 'n Fruitful Line of Smoothies With Lean Advantage Boost*

 Jamba Juice Supports Customers' Weight Management Goals With Fit 'n Fruitful
                 Line of Smoothies With Lean Advantage Boost*

Fit 'n Fruitful Smoothies Are Satisfying and Convenient Meal Substitute
Beverages that Provide Well-Balanced Nutrition

PR Newswire

EMERYVILLE, Calif., Jan. 30, 2013

EMERYVILLE, Calif., Jan. 30, 2013 /PRNewswire/ --Jamba Juice Company
(NASDAQ:JMBA), a leading healthy, active lifestyle brand, celebrates the new
year by encouraging consumers to fulfill their fitness and health resolutions
at Jamba®. For those looking for a tasty way to meet their new year's
objectives, Jamba Juice® has a great variety of functional options, including
the Fit 'n Fruitful™ Smoothies.

(Photo: http://photos.prnewswire.com/prnh/20130130/LA48217)

Jamba's Fit 'n Fruitful smoothies provide well-balanced nutrition and are a
good source of protein, fiber, and 14 essential vitamins and minerals. Made
with real whole fruit, the meal substitutes are healthy, nutritious, and
contain two or more servings of fruit. The Fit 'n Fruitful smoothies are
caffeine-free and pre-boosted with Jamba Juice's Lean Advantage Boost™, which
helps support long-term weight management by reducing body fat and promoting
lean muscle mass*. At 300 calories or less in the 16-ounce size, the smoothies
are a delicious way to start the New Year off with healthier habits.

"Jamba Juice has long been committed to supporting the health and wellness
goals of our customers' active lifestyles, and we are pleased to be able to
offer practical and delicious products that help with their weight management
needs," said Julie S. Washington, senior vice president and chief brand
officer, Jamba Juice Company. "Our Fit 'n Fruitful Smoothies are a great and
easy way to get the nutrition your body needs without sacrificing taste."

Jamba's Fit 'n Fruitful smoothies are available in three delightful flavors:
Strawberry Raspberry Banana, Berry Blend and Peach Mango. For more information
on nutrition and product offerings, please visit http://www.jambajuice.com.

*When combined with a healthy diet and exercise program, CLA intake of between
1.7 grams to 3.6 grams per day for 8 to 12 weeks can lead to improved weight
management. A serving of Lean Advantage Boost™ supplies 2 grams of CLA.
Results associated with regular consumption.

About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches
and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked
goods and snacks. Jamba-branded products for at-home enjoyment are also
available through select retailers across the nation and in Jamba outlets. As
of October 2, 2012, there were 788 store locations globally. Jamba is a proud
sponsor of "Team Up for a Healthy America" in the fight against childhood
obesity and encourages fans to join the Team Up community of celebrities,
athletes and other leaders committed to getting kids active and involved at
www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific
offerings and promotions, and find a location near them by visiting the Jamba
Juice website at www.JambaJuice.com, becoming a Jamba insider at
www.JambaJuice.com/insider, liking our page on Facebook at
www.Facebook.com/JambaJuice, following us on Twitter at
www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team
at1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company

Website: http://www.jambajuice.com
Contact: Jamba Juice Company ; Megan Klein, +1-805-415-7310,
megan@neighboragency.com, or Celia Sepulveda, +1-858-337-1326,
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