Rentrak Signs OnDemand Essentials & Digital Download Essentials Contract With
The Weinstein Company's, RADiUS-TWC
--Rentrak's Measurement Currency Will Provide Insight Critical to the Highly
PORTLAND, Ore., Jan. 30, 2013
PORTLAND, Ore., Jan. 30, 2013 /PRNewswire/ --Rentrak Corporation (NASDAQ:
RENT), the leader in multi-screen media measurement serving the advertising,
television and entertainment industries, today announced a multi-platform
contract with RADiUS-TWC to provide the company with access to Rentrak's
OnDemand Essentials and Digital Download Essentials services.
RADiUS-TWC, the newly launched label within The Weinstein Company, is the
first studio division dedicated to multi-platform distribution. The
relationship brings RADiUS-TWC access to the on-demand industry's measurement
currency and insight into the highly competitive VOD market as well as the
leading performance reporting and auditing service for Internet
Video-on-Demand (iVOD) and Electronic Sell-Through (EST) content.
Led by Tom Quinn and Jason Janego, RADiUS-TWC is dedicated to making the
highest quality films available where, when, and how consumers want them best
exemplified by their smash hit comedy BACHELORETTEstarring Kirsten Dunst,
Isla Fisher, Lizzy Caplan and Rebel Wilson.
BACHELORETTE is the first multi-platform film to hit #1 on iTunes as well as
thehighest ranking performer on Rentrak reaching the #4 spot amongst Cable
Providers. BACHELORETTE has grossed in excess of $7 million thus far on VOD.
"Rentrak is excited to build a new relationship with RADiUS-TWC as they use
OnDemand Essentials and Digital Download Essentials for innovative
distribution strategies that make marquee content available where, when and
how consumers want," said Cathy Hetzel, corporate president and president of
Advanced Media and Information at Rentrak.
Rentrak's OnDemand Essentials processes daily on-demand data representing over
100 million TVs from 38 cable, telco and satellite providers and 100% of the
top-25 TV operators offering video-on-demand. Rentrak's extensive on-demand
information is used by more than 170 network and studio clients. Rentrak's
Digital Download Essentials processes Internet Video-On-Demand (iVOD) and
Electronic Sell-Through (EST) content daily in more than 65 countries on
behalf of many major studios and television networks and is the only service
to provide content performance intelligence on purchased and rented movie and
television content downloaded via the Internet.
RADiUS-TWC, the multi-platform label from the Weinstein Company (TWC) is the
first studio division dedicated to multi-platform distribution. Utilizing both
traditional and digital media, RADiUS-TWC brings the highest quality film and
other specialty entertainment to a wider audience than ever before. Led by Tom
Quinn and Jason Janego, the label will continue to develop innovative
distribution strategies to make marquee content available where, when and how
consumers want. The label's inaugural slate includes such acquisitions as
BACHELORETTE and ONLY GOD FORGIVES directed by Nicolas Winding Refn and
starring Ryan Gosling and Kristen Scott Thomas. Other upcoming titles include:
THE EXPATRIATE starring Aaron Eckhart and Errol Morris' THE UNKNOWN KNOWN.
About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com
Media Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: (310) 854-8124 / (310) 854-8151
Email: email@example.com /firstname.lastname@example.org
SOURCE Rentrak Corporation
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