Matchbox CEO Joins Panel Discussion: Selling to Higher Education 

  Matchbox CEO Joins Panel Discussion: Selling to Higher Education 

             Shares Experiences at LearnLaunch Conference at MIT

Business Wire

BOSTON -- January 30, 2013

Matchbox, Inc, a company that enables college admissions offices to evaluate
applications with greater efficiency on their award winning iPad platform,
announced today that founder and CEO Stephen Marcus will join a panel at the
LearnLaunch conference this Friday, February 1st, at the MIT Tang Center.
Marcus, a former MIT admissions committee member turned mobile admissions
evangelist, returns to his alma mater to discuss selling into higher
education.

Citing examples from Matchbox’s successful marketing and sales efforts to
college admissions offices, Marcus will share lessons learned, how to reach
the right people, and ways to reduce friction in the sales cycle. He will be
joined by representatives from Brown University, Educate Online, Good Harbor
Partners, and Jenzabar.

The panel is part of the LearnLaunch conference titled Across Boundaries:
Innovation & The Future of Education. The conference will examine the
potential of technology to tangibly improve learning and educational access,
as well as explore market and investment opportunities. LearnLaunch
anticipates 300 conference participants, including entrepreneurs, educators,
students, and investors.

About Matchbox

Matchbox disrupts the undergraduate and graduate admissions process by
replacing outdated software and systems with an iPad app for application
review. With a streamlined system, our customers gain a competitive advantage
by arriving at admissions decisions faster which gives them visibility into
the incoming class sooner. The earlier perspective enables admissions officers
to proactively adjust their recruitment efforts, improving yield and
increasing tuition revenue.

Founded in 2011 by former college admissions professionals, Matchbox already
has more than a dozen customers including the graduate programs at MIT and
UCLA as well as the undergraduate programs at University of Dayton and
Colorado College. Matchbox is Headquartered in Boston, MA. Learn more
www.matchbox.net

Contact:

Matchbox
Chris Bondhus, 617-379-0265
VP Marketing
cbondhus@matchbox.net