Medifast Announces New Mobile Application and Website Enhancements

      Medifast Announces New Mobile Application and Website Enhancements

PR Newswire

OWINGS MILLS, Md., Jan. 30, 2013

OWINGS MILLS, Md., Jan. 30, 2013 /PRNewswire/ --Medifast, Inc. (NYSE: MED), a
leading United States manufacturer and provider of clinically proven,
portion-controlled weight-loss products and programs, announces the launch of
its upgraded mobile application and website enhancements to elevate the
Medifast user experience. The new mobile app enables Medifast and Take Shape
For Life clients and members to track their progress on the program remotely
and is completely integrated with the support websites, allowing all updates
to be reflected on both platforms instantaneously. 

(Logo: http://photos.prnewswire.com/prnh/20120613/NE24271LOGO-b )

"With the launch of our upgraded mobile application and updates to our support
websites, we provide our clients with the enhanced tools they need to enjoy a
more rewarding weight-loss experience, from tracking their Medifast journey to
sharing their success with their friends and family," said Michael MacDonald,
Chairman and Chief Executive Officer, Medifast, Inc. "Medifast continuously
improves the end-user experience by providing multiple channels and support
options tofacilitate weight loss and maintenance."

The mobile application allows users to track their Medifast Meals, Lean &
Green Meals, and water consumption throughout the day, as well as weight,
measurements, exercise routines and more. Clients can view and share graphs
and reports that track their progress as they continue on their journey
towards a healthy lifestyle.

MyMedifast.com and MyTSFL.com both offer a new fresh design, latest technology
for tracking the Medifast plan, and an interactive social community page that
facilitates sharing success stories via Facebook and Twitter. Both homepages
provide a redesigned layout that includes a personalized newsfeed with updates
and news from individuals within the network. With the new Community Tab,
members can create "mini communities" to establish smaller groups with similar
interests, such as a local Medifast Weight Control Centers. Additional
functions in the future will include a robust recipe section where members can
search and submit recipes.

The MyMedifast and MyTSFL mobile applications can be downloaded on the Apple
App Store (iPhone, iPad) and Google Play (Android). For more information,
please visit www.MedifastNow.com.

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About Medifast:

Medifast(NYSE: MED) is the leading easy-to-use, clinically proven,
portion-controlled weight-loss program. The company sells its products and
programs via four unique distribution channels: 1) the Web and national call
centers, 2) the Take Shape For Life personal coaching division, 3) Medifast
Weight Control Centers, and 4) a national network of physicians.Medifastwas
founded in 1980 and is located inOwings Mills, Maryland. For more
information, log ontowww.MedifastNow.com.

SOURCE Medifast, Inc.

Website: http://www.medifastdiet.com
Contact: Renee Beck, +1-410-504-8287, rbeck@choosemedifast.com
 
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