Augme Technologies Raises $6.6 Million in Public Offering

Augme Technologies Raises $6.6 Million in Public Offering 
NEW YORK, NY -- (Marketwire) -- 01/30/13 --  Augme Technologies, Inc.
(OTCQB: AUGT) ("Augme(R)") ("the Company"), a technology and services
leader in interactive media and mobile marketing and mobile
advertising, today announced that it has received commitments for the
purchase of approximately $6.6 million of its securities in a
registered direct offering. The Company sold 13,469,661 shares of its
common stock together with warrants to purchase an additional
6,734,831 shares of common stock at a per unit price of $0.49. Each
warrant is exercisable for a period of 5 years at an exercise price
of $0.66 per share. 
The closing of the offering is expected to take place on or about
February 4, 2013, subject to satisfaction of customary closing
conditions. The Company intends to use the net proceeds from this
offering for general corporate purposes. 
Roth Capital Partners, LLC acted as sole placement agent for the
offering. 
A shelf registration statement (File No. 333-175191) relating to
these securities was declared effective by the Securities and
Exchange Commission on July 13, 2011. A prospectus supplement related
to the offering was filed with the Securities and Exchange
Commission. The securities may be offered only by means of a
prospectus, including a prospectus supplement, forming a part of the
effective registration statement. Copies of the final prospectus
supplement and accompanying base prospectus related to this offering
may be obtained from the Securities and Exchange Commission's website
at http://www.sec.gov or by contacting Roth Capital Markets, 888 San
Clemente Drive, Suite 400, Newport Beach, CA 92660, by calling
800-678-9147, or by emailing rothecm@roth.com. 
This press release does not and shall not constitute an offer to sell
or the solicitation of an offer to buy any of the Company's
securities, nor shall there be any sale of the Company's securities
in any state or jurisdiction in which such offer, solicitation or
sale would be unlawful prior to registration or qualification under
the securities laws of any such state or jurisdiction. 
About Augme Technologies, Inc.  
Augme(R) Technologies, Inc. (OTCQB: AUGT) provides strategic services
and mobile marketing technology to leading consumer and healthcare
brands. Selling its products and services under the Hipcricket brand,
Augme's platform has provided measurable successes in over 250,000
campaigns for its clients, which include many of America's brand-name
leaders (e.g., Macy's, MillerCoors and Clear Channel) in a variety of
industries, along with their agencies. 
Augme's offerings allow marketers, brands, and agencies to plan,
create, test, deploy, and track mobile marketing programs across
every mobile channel, including SMS, MMS, 2D/QR codes, mobile
websites, advertising networks, social media and branded apps.
Augme's AD LIFE(R) platform facilitates consumer brand interaction
and the ability to track and analyze campaign results. Using its own
patented device-detection and proprietary mobile content adaptation
software, AD LIFE(R) solves the mobile marketing industry problem of
disparate operating systems, device types, and on-screen mobile
content rendering. Augme also provides business-to-consumer
solutions, including national mobile couponing campaigns, strategic
mobile healthcare tools, custom mobile application development, and
consumer data tracking and analytics. In addition to AD LIFE(R),
Augme in 2011 acquired the assets of Hipcricket, Inc. and licenses
the digital broadcast platform BOOMBOX(R). Augme is headquartered in
New York City, with operations in Seattle, Atlanta, Dallas, Los
Angeles, San Francisco, Chicago, Miami and Tucson. For more
information visit www.augme.com or www.hipcricket.com. 
Augme Technologies(TM), Hipcricket(R), Augme(R), AD LIFE(R),
BOOMBOX(R), AD SERVE(R) and the Augme logo are trademarks of Augme
Technologies, Inc. All rights reserved. 2009-13. 
Forward-Looking Statements 
This release includes forward-looking statements. All statements
regarding the expected results of our restructuring and our expected
future financial position, including management's revenue guidance,
results of operations, cash flows, financing plans, business
strategy, products and services, competitive positions, growth
opportunities, plans and objectives of management for future
operations, as well as statements that include words such as
"anticipate," "if," "believe," "plan," "estimate," "expect,"
"intend," "may," "could," "should," " and other similar expressions
are forward-looking statements. All forward-looking statements
involve risks, uncertainties and contingencies, many of which are
beyond our control, which may cause actual results, performance, or
achievements to differ materially from anticipated results,
performance, or achievements. Factors that may cause actual results
to differ materially from those in the forward-looking statements
include those set forth in Augme's Form 10-K for the year ended
February 29, 2012 and more recent reports and registration statements
filed with the SEC. Augme Technologies, Inc. is under no obligation
(and expressly disclaims any such obligation) to update or alter such
forward-looking statements, whether as a result of new information,
future events or otherwise. 
Investor Relations Contact:
Stephanie Prince 
Jody Burfening
LHA
(212) 838-3777
sprince@lhai.com 
or 
ir@augme.com 
Public Relations Contact:
pr@hipcricket.com 
 
 
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