Shinetech Software, Inc. Brings Intershop e-Commerce Solutions to China

Shinetech Software, Inc. Brings Intershop e-Commerce Solutions to China 
-- Shinetech's depth-of-market expertise, coupled with Intershop's agile 
multi-channel platform, offers Chinese retailers a best-of-breed e-commerce 
solution 
-- Intershop and Shinetech's expertise will help both organizations develop an 
e-commerce solution suitable for the Chinese e-commerce market 
-- Partnership supports Intershop's global growth strategy 
-- Existing talent in Shinetech allows for the implementation of a migration 
factory for Intershop in one of Shinetech's 16 locations 
BEIJING and JENA, Germany, Jan. 30, 2013 /CNW/ - Intershop today announced its 
partnership with Shinetech Software, Inc., a leading agile application 
development outsourcing provider, to bring China's retail market the leading 
e-commerce multi-channel platform. With research showing that China is 
expected to see exponential growth of online shopping, Shinetech Software can 
now offer these retailers an agile e-commerce platform that is robust enough 
to serve the 30 million additional Chinese consumers expected to shop online 
for the first time every year until 2015*. 
Shinetech Software was named in the Gartner "2012 Cool Vendors in China" for 
the benefits it offers businesses in China through its highly experienced 
experts who support a complete range of technology and solution platforms. The 
report also highlights Shinetech's unique service guarantees, which make 
building the migration-R&D factory together with Shinetech a logical choice 
for Intershop. 
"With such a huge and interesting market, Intershop required a partner with 
the expertise and experience to not only deliver our leading e-commerce 
platform, but to build specific offerings based on our product to service the 
Chinese market," said Jochen Moll, Member and Spokesman of the Board of 
Management, Intershop. "Shinetech Software will help us achieve just that 
while we continue our expansion internationally." 
"Our new partnership opens the door to tremendous growth in Chinese 
e-commerce, achieving powerful economies of scale by pairing Shinetech's 
customized product development and integration workforce with Intershop's 
robust platform," said John Vanderpool, Vice President of Global Operations 
for Shinetech Software. "Armin Roth, Shinetech's Director, Western Europe, 
will lead our teams in building Intershop's migration-R&D factory in Shanghai 
to support the needs of retailers throughout China." 
"Our strategic plan as Intershop's preferred agent in China for domestic and 
international migration projects goes beyond viewing the potential of the 
target market," said Jerry Zhang, President & General Manager of Shinetech 
Software. "By incorporating our own local talent in this initiative with 
Intershop, we are creating a solid foundation for sustainable and profitable 
growth." 
Notes: 
*Research conducted by The Boston Consulting Group 
https://www.bcgperspectives.com/content/articles/retail_consumer_products_world
s_next_ecommerce_superpower/ 
About Shinetech Software, Inc. 
Shinetech Software is a global leader in providing application development 
outsourcing, testing, systems integration, and solution delivery services from 
cost competitive, high-skilled operations centers in China. Over the past 10 
years, Shinetech has accumulated extensive experience in the financial, 
manufacturing, healthcare, telecommunications, media, software, government, 
energy, education, e-commerce, and online gaming sectors. Our experience with 
various technologies and industries enables us to successfully adapt to our 
client's diverse needs ensuring successful project execution. Shinetech is 
also recognized as a leader in Agile development, leveraging Scrum and XP 
expertise. Shinetech combines the highest quality talent and 
project-management capabilities with the convenience and customer service 
expected from a global service provider. Headquartered in Beijing, the company 
has offices in New York, London, Shanghai, and Suzhou. To learn more, visit 
www.Shinetechchina.com. 
About Intershop 
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is 
a leading provider of comprehensive state-of-the-art e-commerce solutions. 
Intershop offers high-performance packaged software for internet sales, 
complemented by all necessary services including comprehensive online 
marketing consulting and a transaction platform for order-, supplier-, 
product- and channel management from its daughter companies SoQuero and 
TheBakery. Intershop also acts as a business process outsourcing provider, 
covering all aspects of online retailing, including fulfillment. Around the 
globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, 
and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, 
and has offices in the United States, Europe, and Australia. 
This news release contains forward-looking statements regarding future events 
or the future financial and operational performance of Intershop. Actual 
events or performance may differ materially from those contained or implied in 
such forward-looking statements. Risks and uncertainties that could lead to 
such difference could include, among other things: Intershop's limited 
operating history, the unpredictability of future revenues and expenses and 
potential fluctuations in revenues and operating results, significant 
dependence on large single customer deals, consumer trends, the level of 
competition, seasonality, risks related to electronic security, possible 
governmental regulation, and general economic conditions. 
Contact Information: Shinetech Software, Inc. John Vanderpool 
john.vanderpool@Shinetechchina.com 1.781.718.5080 
Intershop Communications AG Danielle Cook/Natalie Sutton Intershop@proudpr.com 
+44 (0) 7768 026197 
http://www.Shinetechchina.com 
SOURCE: Shinetech Software Inc. 
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CO: Shinetech Software Inc.
NI: CPR ELE INTERNET ECOM INTERNET RET  
-0- Jan/30/2013 12:11 GMT