ABC Greenlights "Bet On Your Baby" - A New Game Show In Which Parents Predict
Their Child's Next Move In The Hopes Of Earning Prize Money Towards Their
College Fund - Hosted By Actress And Comedienne Melissa Peterman
-Series To Be Co-Produced by Electus and 5x5 Media-
NEW YORK, Jan. 30, 2013
NEW YORK, Jan. 30, 2013 /PRNewswire/ -- ABC, Ben Silverman's multimedia studio
Electus, and Emmy Award-winning 5x5 Media ("Jamie Oliver's Food Revolution,"
"Fashion Star," "Supernanny"), today announced"Bet On Your Baby," a new
primetime game show in which parents try to predict their child's next move in
an effort to win money for their child's future education, hosted by actress
and comedienne Melissa Peterman. The series is slated to premiere in April
2013 on ABC Television Network.
Every parent thinks they know their baby well, but are they willing to bet on
it?"Bet On Your Baby"will reveal the answer to that question each week in an
hour-long program featuringfive families with toddlers between the ages of
two years old and three and a half years old. Each family will play a
self-contained, individual challenge against the house - meaning they're only
competing against themselves, and not against other babies. At the end of the
show, thefive families return to play the college round for the chance to win
$50,000 towards a college education for their child.
ABC has ordered eight episodes of the series, with additional creative and
prizing details to be revealed at a later date.
Originally from Minneapolis, Minnesota, Melissa Peterman first made a name for
herself when she was cast in the local production of "Tony and Tina's
Wedding." She went on to perform in over 600 performances and became a staple
on the comedy and improv scene. Peterman gained television notoriety for her
starring role playing Barbra Jean on the hit series "Reba." She went on to
appear in "Retired at 35," "Surviving Suburbia," "Rita Rocks," "Just Shoot
Me," "Cedric" and "Living in Abandon." She also appeared in the Oxygen sketch
comedy "Running with Scissors." In 2011, Melissa starred in and produced the
CMT sitcom "Working Class" with Ed Asner which premiered to CMT's highest
rated, most watched premiere in the history of the network. Her first
televised comedy special Melissa Peterman: Am I The Only One? also aired on
CMT. She was the host of the CMT's "The Singing Bee" now in its fourth season.
Currently, she plays Bonnie Wheeler on ABC Family's "Baby Daddy" now in its
second season.Melissa made her feature film debut as 'Hooker #2" in the Coen
Brothers Oscar winning film "Fargo." Other film credits include "Here Comes
the Boom," "40 is the New Dead" and "Dirty Politics." She has been the voice
for characters in "The Pitts" and "American Dad." Melissa has toured with Reba
McEntire, George Strait, Kelly Clarkson and Lee Ann Womack. She is currently
working on a comedy album for Big Machine Records.
"I'm very excited to be hosting 'Bet On Your Baby'. The concept of the show
just appealed to me on many levels because as a mom I liked the fact that the
kids are having fun and being themselves, it's the parents playing the game.
As someone who likes funny, there is no one more naturally hilarious and fun
to watch than a toddler," said Melissa Peterman. "I am thrilled to be working
now with both ABC and ABC Family andI look forward to a long relationship
with Electus and 5x5 Media."
"We are excited to partner with ABC on 'Bet On Your Baby' as it is a unique
look into the world of parenting set alongside a game show that allows the
audience to catch a glimpse inside the lives of young families in such a
fresh, new way," said Chris Grant, CEO of Electus. "We are so fortunate to
have Melissa on board to host this great comedic format as she is the perfect
link to the audience as we capture the magic of these parents and their
children in these outstanding moments."
"We're so excited about giving parents the opportunity to laugh and have fun
with their children, while at the same time having a real chance to win
something as big and meaningful as money towards a college education," said
Executive Producer Craig Armstong of 5x5 Media.
"Bet On Your Baby"was created by5x5 Media's Craig Armstrong, Rick Ringbakk,
Charles Wachter and Electus' Ben Silverman and Jimmy Fox.The series is
executive produced by Electus (Ben Silverman, Chris Grant, Jimmy Fox) and 5x5
Media (Craig Armstrong and Rick Ringbakk). Electus International, the global
distribution arm of Electus, will distribute the series universally.
Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and produce
all forms of content for distribution across a variety of platforms around the
world. Headed by Ben Silverman in partnership with IAC (NASDAQ: IACI), the
company connects advertisers, distributors and content creators early on in
the development process, enabling marketers and advertisers to be a true
partner in campaigns and content creation. Electus International, the global
distribution arm or Electus, is responsible for all international sales and
distribution for Electus' programming and its studio partners as well as
programs and formats from other well-known 3rd party providers.
About 5X5 Media
Five by Five Media ("5x5") is a full service television and film production
company in an overall production and distribution agreement within the Electus
studio system. 5x5 Media develops and produces both scripted and unscripted
television programming and feature films. Our principals have won multiple
primetime Emmy Awards, and have produced such titles as"Survivor," "The
Amazing Race," "Jamie Oliver's Food Revolution," "Supernanny"and"Extreme
Makeover: Home Edition."5x5's recent productions include TBS'"King of the
Nerds," SPIKE TV's"Car Lot Rescue," CMT's"Jennie Garth: A Little Bit
Country"and NBC's fashion reality competition show"Fashion Star."
Patrick Preblick, ABC Entertainment Publicity, 212.456.7819
Jessica Berger/Whitney Kuhn, 212.691.2800
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