As Cold and Flu Season Peaks, The American Association of Poison Control Centers Teams up with Scholastic to Educate 6th Graders

   As Cold and Flu Season Peaks, The American Association of Poison Control
Centers Teams up with Scholastic to Educate 6th Graders about Over-the-Counter
                               Medicine Safety

PR Newswire

NEW YORK, Jan. 30, 2012

NEW YORK, Jan. 30, 2012 /PRNewswire-USNewswire/ --The American Association of
Poison Control Centers (AAPCC), together with Scholastic (NASDAQ: SCHL), the
global children's publishing, education and media company, are launching OTC
Literacy, a supplemental classroom program aimed at 6^th graders created to
provide free resources for teachers, school nurses and families to help raise
awareness about over-the-counter medicine safety.

Research shows that children begin to self-medicate around 11 years old.  As
the cold and flu season reaches its peak, it is important for students to
understand that while OTC medicines are safe when used properly, it is
critical to consult a parent or guardian before taking any medication.

Starting this month, nearly 70,000 teachers and school nurses nationwide will
receive free resources and tools, including lesson plans, mini-posters,
assessment quizzes, a family newsletter and information sheets on
understanding Drug Facts Labels and "What Your Family Needs to Know about
Medicine." Educators and parents can also download all of the materials on the
new website, http://www.scholastic.com/OTCliteracy

"Educating children about medicine safety is essential and can potentially
have a life-saving impact as they start to take more responsibility for their
health and medications later in life," said Debbie Carr, Executive Director at
AAPCC. "The AAPCC is pleased to be part of this initiative."

After participating in OTC Literacy, students will be able to identify the
differences between prescription and OTC medications, understand information
found on the Drug Facts Label, recognize unsafe situations involving OTC
medicines, use problem-solving skills to brainstorm solutions, and understand
that OTC medicine should only be taken under the supervision of a parent or
trusted adult.

"Our goal is not just to facilitate learning inside the classroom, but also to
further the home-to-school connection and engage school nurses and families in
helping to reinforce these critical messages and lessons with their children,"
said Ann Amstutz-Hayes, Senior Vice President Scholastic Partnerships.

Support for development of the OTC Literacy educational material was provided
by McNeil Consumer Healthcare.

SOURCE The American Association of Poison Control Centers

Contact: Loreeta Canton, +1-703-894-1863, canton@aapcc.org