Mountain Dew® And Brantley Gilbert Bring Rebel Country To The DEW Nation

   Mountain Dew® And Brantley Gilbert Bring Rebel Country To The DEW Nation

PR Newswire

PURCHASE, N.Y., Jan. 30, 2013

PURCHASE, N.Y., Jan. 30, 2013 /PRNewswire/ --Today, Mountain Dew taps into
its southern roots and welcomes one of country music's hottest emerging acts,
Brantley Gilbert, into the DEW family. Embracing the brand's Tennessee history
and one-of-a-kind flavor, the new partnership is a perfect fit with the hit
singer/songwriter's high-energy live shows and authentic lyrics.

BRANTLEY GILBERT PHOTO - FOR MEDIA ONLY:
https://bmlg.box.com/s/af3ca1e18bab29e70e1f (Photo Credit: Justin Nolan Key)
MOUNTAIN DEW LOGO: http://multimedia.pepsico.com/public/asset_id/1186

The Academy of Country Music (ACM) New Male Vocalist nominee has sold over 3.5
million tracks to date from both his debut album, A MODERN DAY PRODIGAL SON,
as well as his current, Gold-certified HALFWAY TO HEAVEN DELUXE (The Valory
Music Co.). Gilbert has scored four #1 hits, including the GOLD-certified
smashes "You Don't Know Her Like I Do" and "Country Must Be Country Wide."
After playing to over 500,000 fans last year while on the road with Eric
Church and Toby Keith, Gilbert will kick off the second leg of his first-ever
headlining dates – HELL ON WHEELS TOUR – on January 31.

"I have been a fan of Mountain Dew for as long as I can remember," said
Brantley. "I'm honored to be able to partner up with the DEW family for some
exciting projects this year."

"Being part of the DEW family means making a style that's all your own, and
never conforming to a traditional mold," said Greg Lyons, Mountain Dew's VP of
Marketing. "Brantley exemplifies all that DEW stands for – making country
music that is true to its rebel roots, in very much the same way that the
brand stays true to its own. We couldn't be more thrilled to welcome Brantley
into the DEW Nation, and hope our fans will join us in helping him rock."

Join Mountain Dew in helping Gilbert bring home the New Male Vocalist title by
clicking here. Fans can vote one time per day, through February 4, 2013 at 3
p.m. Central.

For more information about Mountain Dew, visit www.mountaindew.com or join the
conversation at @mtn_dew #IVOTEDFORBG or #BGNation.

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored
carbonated soft drink in the U.S. With its one-of-a-kind citrus taste,
Mountain Dew exhilarates and quenches with every sip. In addition to original
Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes
Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®,
Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check
out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter
@mtn_dew.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses—Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola—make hundreds of enjoyable foods
and beverages that are loved throughout the world. PepsiCo's people are united
by our unique commitment to sustainable growth by investing in a healthier
future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please
visit www.pepsico.com.

ABOUT BRANTLEY GILBERT
ACM New Male Vocalist nominee Brantley Gilbert has already earned a striking
set of "notches" on his industry belt, including four #1 singles, impressive
album sales of over 1 million and multiple award show nominations from the
CMA,ACM, ACA & CMT Music Awards. His sophomore project, the GOLD-certified
HALFWAY TO HEAVEN DELUXE, debuted at #2 on the Billboard Country Albums Chart.
As a celebrated songwriter, he has also penned #1 songs– "My Kinda Party,"
"Dirt Road Anthem," "Country Must Be Country Wide" and "You Don't Know Her
Like I Do." In 2011, he garnered the prestigious honor of being the only new
artist to have a #1 hit at Country radio.

SOURCE PepsiCo, Inc.

Website: http://www.pepsico.com
Contact: Jen Ryan, PepsiCo, +1-914-253-2308, Jennifer.Ryan@pepsico.com; or
Nikki Burns, Big Machine Label Group, +1-615-324-7925, Nikki.Burns@bmlg.net
 
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